Endu, the largest digital company leader in the world of endurance sports with over 600,000 users and more than 1,600 events in which Endu is a service and communication partner, has concluded an investment round with the Startup Relaunch Fund, managed by CDP Venture Capital Sgr, for an amount of 1 million euros in matching with some Business Angels. The aim of the project is to support the growth of the first digital player in the world of endurance sports such as running, cycling, triathlon, swimming and skiing
The Startup Relaunch Fund is the € 200 million fund subscribed by the Ministry of Economic Development in order to support and support the development of projects and activities of startups and innovative Italian SMEs, with the aim of giving a strong boost to the ecosystem entrepreneurial, for the economic revival of the country. The investments of the Startup Relaunch Fund are made in co-investment with proposing investors and are made, as regards the initial investments in the target companies, through the instrument of the convertendo loan.
Endu during the period of the Covid-19 pandemic has innovated its bouquet of services, integrating in its platform some important projects that were in the pipeline in the following two years, accelerating the media and experiential component for sports enthusiasts.
Endu’s business assets are the profiled database, the platform, the media, the digi-field experience, creating a unicum for beginners, enthusiasts and agonists in finding services, information and experiences related to their passions. This creates exclusive and highly targeted touch points by brands and territories towards enthusiasts and the potential market of over 4 billion that the Italian market is worth as a whole as expenses relating to this target.
“Endurance sports are the most widespread and practiced by the population over 20 years of age. Running, swimming and cycling have been growing rapidly for years and are increasingly becoming a dominant tourist motivation. In this way, a new line of growth linked to cycle tourism and sports tourism in general has been added for Endu ”. Endu President Andrea Balestrieri explains.
The investment of the Startup Relaunch Fund is aimed at supporting the relaunch of the project coming out of the pandemic and supporting it until the next important round, scheduled between the end of 2021 and the beginning of 2022, which will allow Endu to achieve its goal. on the Italian market and launch international expansion.
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