8 startups that are changing the food business

8 startups that are changing the food business
8 startups that are changing the food business

In recent years, technology has transformed the business model of many companies also changing the habits of millions of consumers worldwide.

One of the sectors that first of all understood the value that digital innovation would bring is the food, a business that has been able to reinvent and evolve, especially during the lockdown period, in full pandemic. The so-called foodtech born from the meeting of one of the most prosperous industries such as food withdigital innovation.

The technology applied to food involves theentire production process, from the processing and collection of products to distribution, through quality control and conservation.

The business del foodtech today it is booming. The innovations brought about by the startups in the sector have generated, in the only 2020, a comprehensive collection of 17 billion euros, reaching altitude 65 billion euros since 2010 and surpassing the 40% annual growth in the past 5 years.

The food tech area that has collected the most investments is food delivery. Almost 50% of the total funds from lenders around the world have been provided to companies that deliver food at home.

Among the most famous companies that allow their customers to have food delivered to their home or office, supporting local restaurants, we remember Deliveroo, a company born in the United Kingdom in 2012 and present in 250 cities scattered all over the world; Uber, which from a leading private car transport company has expanded into the home delivery sector with Uber Eats, e Glovo, the Spanish startup born in Barcelona in 2015 and today active throughout Europe.

8 foodtech startups that are revolutionizing the food business

Let’s see what the startup who are changing the food business for their revolutionary impact on the food market.

Too Good To Go

With the motto “eat well, spend little, get food back”, Too Good To Go, a startup born in 2016 in Denmark and active in Italy since 2019, has the goal of eliminate food waste educating restaurateurs and consumers to a more responsible use of products.

Starting from the alarming fact that more than a third of all food product in the world is wasted, Too Good To Go, through its app, connects the owners of catering services (supermarkets, restaurants, hotels) with end consumers, allowing them to book unsold food, still excellent to taste.

Hello Fresh

Born in Berlin in 2011, Hello Fresh is a foodtech that provides its users with a kit with all the necessary ingredients and the recipe to prepare the chosen dish on their own. Hello Fresh, which since its foundation has collected more 300 million euros of investments, is at the service of beyond 1.3 million subscribers from the United States, Europe, Canada and Australia who order on the online platform every week.

Mosa Meat

Founded in 2015 in Maastricht, the Netherlands, Mosa Meat uses technology to create alternative methods of producing eco-friendly meat burgers without slaughter.

Current meat consumption is causing devastating damage to the planet. Meat production alone occupies the80% of all agricultural land and contributes to approx one fifth of all man-made greenhouse gases.

Through the cultivation of meat consisting of cow cells, Mosa Meat wants to revolutionize the way of considering meat production by combining attention to the environment with the desire to provide a genuine product to its customers. In recent years, the Dutch foodtech has received over 80 million euros of investments.


Deliveristo is one startup italiana born in 2017. The Milanese foodtech puts producers in contact with restaurateurs. In particular, through a model of dropshipping (no warehouse) the platform makes it easy for manufacturers to buy to facilitate the supply of hotels, restaurants and shops by making the whole process quick and efficient.

Deliveristo has already collected approx 5 million euros of investments that will serve to support the technological strengthening of the platform and to favor the expansion of the business beyond national borders.

After inspecting

After inspecting is a foodtech that aims to guarantee greater food safety. The startup israeliana has developed innovative technology for the detection of contaminants in food in the field.

Using blockchain technology, Inspecto detects and stores all information on vegetable raw materials and their cultivation in the cloud, favoring the activity of the entire production chain (farmers, retailers and suppliers) and guaranteeing end consumers a secure traceability of products.


Founded in 2010 in Denmark, Vivino is a community based app of million of people where you can find personalized wine suggestions, reviews and recommendations.

By framing the wine label with their phone, Vivino users receive an immediate response on the specific bottle, receiving information about the cellar and the grape variety of origin, the scores obtained by users and discovering the perfect match with the dishes proposed. from the restaurant. To date, Vivino has collected over 180 million euros in funding.


Dishcovery is one startup born in Italy in 2018 ready to raise funds in crowdfunding specialized in digital tools for catering. Particularly, Dishcovery allows restaurateurs to transform their paper menu into digital format promoting product promotion and customer loyalty.

To date the startup foodtech modenese works with more than 4,000 restaurants and has entered into important collaborations with large multinational food & beverage companies.

Ivy Foods

A solid reality in the food sector based on respect for the environment is Ivy Foods, the scaleup born in Barcelona in 2017 that produces vegetable meat.

The production of vegetable meat is an alternative to the food business that is increasingly met by a public attentive toenvironmental impact, without necessarily turning to a vegan target.

Heura Foods, already present in 14 countries on three continents, has landed in Italy in 2021 and today it has a valuation of approx 70 million euros.

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