With a production value of 850 million euros, up 100 million compared to the previous year, the Azimut | Benetti Group closes the 2020/21 nautical season at speed. The group, despite some physiological production slowdown due to shifts linked to anti Covid policies and the more recent phenomenon of procurement difficulties in the supply chain, has seized the moment of commercial vivacity that has characterized the last 6 months delivering a total of 245 boats between the two brands Azimut Yachts and Benetti.
The “premium” models
Among others, Azimut Yachts’ new flagship, the Trideck, of which 10 units have already been sold before the official debut at Cannes 2021, and the Oasis 40M Benetti, which to date has 14 freshmen sold in the 2020/21 season. Also noteworthy is the success of the Verve 47, the outboard placed in the high premium range of the segment, of which a total of 55 units were sold (30 in the year just ended). In presenting the data, the top management of Azimut Benetti stressed that well over half of the production value, about 570 million euros of the total 850, concerns boats over 24 meters, a segment where the leadership of the group has been further consolidated thanks to the growing approval of the international market.
Boom in orders
But the most satisfying data concerns the order book, tripled compared to the previous season, which stands at 1 billion and 200 million euros, of which about 900 concern models over 24 meters. Of these 900 million, 508 were acquired in the last 90 days,
net of boats delivered in the same period. At a geographical level, while a balanced distribution of sales between the three main continents is confirmed, there is a leap forward in the APAC (Asia Pacific) area, which rises to 15% of total sales.
New investments and a “green” turn
«I close my first year as Group CEO – said Marco Valle – with the awareness of having achieved the goals we had set for ourselves. I also look forward to next season, comforted by the excellent order backlog, which sees the production of the year just started practically saturated, and I am very confident that the new projects we are working on will allow us to continue our path of organic growth in the medium term. “. A Valle echoes Giovanna Vitelli, Executive Vice President of the group: «Today our greatest challenge is to continue research on environmental sustainability. Having definitively reached the goal of reducing consumption (up to at least 40%) and consequently emissions thanks to the use of carbon, optimized hulls and propulsion, we are working on further technical solutions to offer boats that are increasingly respectful of the environment ». And precisely in terms of research and development, three-year investments of over 100 million euros are confirmed.