But Iliad’s participation in Unieuro is probably to be read as preparatory to the next launch of the fixed connectivity offer in optical fiber. If for the cellular offer Iliad has bet everything on automatic SIM boxes for the distribution of SIMs, for fixed connectivity a more structured physical presence on the territory could be more decisive, in a sector in which the kiosks of the major operators are widely widespread in large retailers. The strong partnership with Unieuro could therefore be strategic to attack a competitive but also complex market.
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