Iliad enters by arrogance in Unieuro with an operation worth 53 million euros

Iliad enters by arrogance in Unieuro with an operation worth 53 million euros
Iliad enters by arrogance in Unieuro with an operation worth 53 million euros
Iliad announced the entry into the capital of Unieuro through a 53 million euro transaction conducted through the companies Iliad Holding SpA and Iliad SA. With this move, Iliad becomes the de facto majority shareholder of the large consumer electronics distribution company, with a 12% stake. Iliad “has decided to invest in Unieuro’s capital to accompany it on its path of growth and innovation ” reads the press release with which the French telephone operator announced the financial transaction, which comes after two years of collaboration between the two companies for the distribution of Iliad SIM cards in 200 of the 500 Unieuro points of sale in Italy.

But Iliad’s participation in Unieuro is probably to be read as preparatory to the next launch of the fixed connectivity offer in optical fiber. If for the cellular offer Iliad has bet everything on automatic SIM boxes for the distribution of SIMs, for fixed connectivity a more structured physical presence on the territory could be more decisive, in a sector in which the kiosks of the major operators are widely widespread in large retailers. The strong partnership with Unieuro could therefore be strategic to attack a competitive but also complex market.

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