In the year of the pandemic, ANSA is the first Italian information brand for reliability: certifies it the Reuters Institute Digital News Report 2021 conducted in 46 countries. The news agency ranks at the top of the rankings, gaining the trust of 82% of Italians (last year it was 80%). SkyTg24 and Il Sole 24 Ore follow. ANSA.IT is third for consultation among the information sites (it conquers a position compared to 2020): 20% of Italians surf it every week. First Tgcom24, ahead of SkyTG24. Then Repubblica, Fanpage, Corriere della Sera and Rainews. The Rai news programs are first followed by Mediaset and Skytg24.
The pandemic has increased the desire for reliable news with some brands benefiting in terms of greater trust, gaining extra significant audiences even online. In general, readers’ confidence in the news grew by an average of 6% to 44%. A reversal of the trend compared to recent years, notes the Digital News Report 2021. “While the effects are not uniform and may not last until the end of the pandemic, they are good for publishers,” said Rasmus Nielsen, director of the Reuters Institute for the Study of Journalism.
In Italy, the use of printed news continues to decline, with only 18% declaring that they use print sources on a weekly basis (it was 59% in 2013). The use of online news (76%) and TV (75%) remains stable and high. However, only 13% pay for online news. These are some data, referring to our country, contained in the Reuters 2021 Digital News Report, now in its tenth edition. According to the survey, confidence in the news in Italy has grown by 11% this year, with 40% of Italians saying they trust the news in general. But this level of confidence is still relatively low compared to other markets, with Italy ranking 26th out of 46 countries. Finally, the Reuters Report explains, Italians are increasingly dependent on smartphones for news, with 68% now claiming to use the phone for news (compared to 25% in 2013), access to computers for news is dropped from 58% in 2013 to 42% this year.
In the year of the coronavirus, quality journalism chased the paywall, with print and digital publishers relying on subscriptions to reduce their addiction to advertising, but overall progress remains slow.. In 20 countries where publishers have pushed digital subscriptions, only 17% of consumers say they have paid for online news in the past year, up two percentage points on 2020 and five percentage points on 2016. contained in the Reuters Digital News Report 2021, which reports a worsening of the newspaper crisis. According to the Report, the vast majority of consumers continue to resist paying for any news online. The paywall is most successful in a small number of countries with a long history of print newspaper subscriptions such as Norway 45% (+3), Sweden 30% (+3), Switzerland 17% (+4) and the Netherlands 17 % (+3). About one fifth (21%) now pays for at least one online news organization in the United States, 20% in Finland and 13% in Australia. In contrast, only 9% say they pay in Germany and 8% in the UK. Furthermore, according to the survey, Covid-19 has aggravated the newspaper crisis, partly due to restrictions on circulation and partly due to the consequent decrease in advertising revenue. Countries such as Germany, Austria and Switzerland, where traditionally there were high levels of diffusion, experienced the most notable collapses. The crisis had a devastating impact on the free press (in the UK, for example, Metro and Standard distribution fell by around 40%). More generally, the report explains, the Coronavirus is accelerating plans for digital and is impacting the workforce.