“A historic milestone for Italian tourism”. This is how the partnership between Enit Agenzia Nazionale Turismo, Aitgl Italian Gay & Lesbian Tourism Association and the Sonders & Beach group is defined, to promote rainbow Italy and attract Lgbtq + travelers to our country.
A process started together with Italy’s candidacy for the Iglta Convention and which led the Enit marketing director, Maria Elena Rossi, to join the Aitgl Scientific Committee. Now Enit also adheres to the Diversity & Inclusion protocol, the first in Italy dedicated to hospitality and the enhancement of social inclusion, which has obtained the prestigious Rina validation.
Enit’s adhesion to the D&I protocol will see Italy, like major international destinations, adopt Diversity Management policies within the same organization as the Tourist Board. Finally, Enit New York and the Sonders & Beach US group have entered into a partnership for the creation of editorial and video content dedicated to LGBT tourism that will be conveyed through the QueerVadis.com international platform. And, in October 2021, during the Iglta Convention in Atlanta, officially announcing the appointment for the international event of the following year in Milan, the special Qmagazine will be presented, a monograph entirely dedicated to Italy created in collaboration with the office Enit of New York.
“The world of tourism can only learn from the wave of enthusiasm of the LGBT community for travel, a world that develops highly specific interests, driving the sector. LGbt tourists who visit our country are 10% of total LGBT travelers. , offer enormous opportunities for an offer linked to a niche tourism such as experiential tourism for example. Enit is proud to be one of the pieces to carry out a mission that raises even more the level of hospitality, diversity and inclusion of Italy ” , declares Maria Elena Rossi.
“We followed a long itinerary together and in view of the important appointment with the Iglta Convention, the agreement with Enit is becoming increasingly close and significant – says Alessio Virgili, president of Aitgl and CEO of Sonders & Beach – for Italy this is an opportunity not to be missed, and it will be even more so after the pandemic, creating great opportunities for companies that want to diversify and invest in this important tourism segment that qualifies us as a welcoming country even compared to all other travelers “.