Milan Fashion Week 2021, Prada presents the summer 2022 men’s collection

An enclosed space that ferries towards an open space. Prada presents the collection designed for next summer through a digital video, which is a bit of a metaphor for the life we ​​are about to live – hopefully soon – after the pandemic. The long, curled, fiery red tunnel that the models cross is a reflection of the past months, which become light, nature, freedom when the models finally reach the sea, finally free to be in nature, in the open air, stay together. «A sense of utopia, of ideal, of hope and positivity» says Miuccia Prada «Immersing yourself in nature, going to the beach, is synonymous with freedom. It is utopian. It is truly a primary need, but also an intellectual need. ” «The world is so complicated – too complicated – and it is easy to lose sight of the essence of human life», continues Miuccia, «For several seasons this idea has interested me and we are exploring it in different ways. We come from collections focused on technology and machines, which reflected the need for technology. The Spring / Summer 2021 campaign also started from this principle, in fact it was made without a photographer. Now we are thinking the opposite: of the human, of the real. Our interest in technology stemmed from its role as a communication tool for humanity. But this expression is much more direct. “

“What this collection and this show want to capture is the joy of everyday life, the idea that living one’s life can be an exhilarating experience”, the designer always explains. they are complicated, we seek essential and direct pleasures: innocence. ». A great lesson that transcends fashion, but rather that fashion today wants to convey, at least the one designed by Miuccia Prada and Raf Simons, who comments on the show “The show represents a transition, from a tunnel, an urban space, to the sea. We didn’t want it to be complicated: the story is pure, straightforward. A passage from internal to external spaces. After the constriction, the power of that sense of infinity, of an endless horizon, gives us back the feeling of freedom. It is human nature. “

And as far as the actual garments are concerned, «The collection is very simple, practical, but always elegant», explains Simons «There are many garments for the sea, but also tailored garments. All very pure, very simple. There are no overloaded silhouettes. The same silhouettes for both solutions, in the city and on the beach, appropriate, but in different ways. The body is often on display: this collection celebrates the beauty of the human body and its freedom. ». Shorts, jumpsuits with drawstrings at the waist, tank tops with wide straps and square neckline, prints that recall the seventies and that are declined for the knitted sets. Many accessories: from bucket hats with rear micro-pocket to geometric handbags, up to multi-zip backpacks. Raf Simons again says «The primary feeling is joy. It is almost like a childhood memory, the joy of a child going to the sea, the simplest and purest of pleasures. In all its simplicity, very significant and timeless. ».

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