In Milan there is an air of recovery for fashion. The background to the shows of these days is a city in turmoil that is trying to redesign its development, starting with the retail map, in transformation between openings and relocation. The fact that the market is recovering and that companies have begun to look to growth was already confirmed at MFF gives Rodolfo Rustioni, at the head of Rustioni & Partners, a month ago (see MFF of 11 May). Starting from the latest news, Moncler is restoring the boutique in Galleria Vittorio Emanuele II which will be active from next autumn, while Rodo, historic leather goods brand, cut the ribbon at a showroom in via Marcona 3.
And if there are rumors, unconfirmed for now, even on one of the group’s offices Отб of Renzo Rosso in via Ripamonti, from January 2022 Basicnet will be able to count on a new Milanese base in via dell’Aprica 12, the Basicvillage, currently under renovation, which will host not only the showroom of K-Way and the company’s brands, but also spaces dedicated to events. The expectations will also be for Prada holding which it will build, as part of the redevelopment of the Scalo di Porta Romana and the Olympic village of Milan-Cortina 2026, a laboratory and office building. Also Bottega Veneta will move from via Ercole Marelli to Palazzo San Fedele, thanks to the deal signed with fine.
Among the brands that have moved to the center, there is Elena Mirò, who left the shop in piazza della Scala, choosing via Dante 4. The cinema Odeon in via Santa Radegonda will reduce its rooms for commercial use on the upper floors. In Pietro Verri beside Jil Sander arrives instead Men, as well as Golden Goose which will land next to Gucci, always in Verri. In the district of Cordusio, VF corporation landed at Palazzo Cantù with her Orefici 11.
It’s time for restyling also in Montenapoleone da Rolex, Cartier ed Hermes. The new lifestyle poles will also stand out over the city, from the Garage Traversi undergoing redevelopment in Bagutta 2 to Palazzo Venezia, from The Medelan center with 13 thousand square meters of shops up to Spiga 26. By next summer it will also be ready Portrait Milan, in the former archiepiscopal seminary of corso Venezia: signed by Lungarno collections of the family Ferragamo, will have a fitness & spa area, hotels, restaurants and shops. Among these there will be Antonia. (All rights reserved)