June 16, 2021
After the positive effect of Chiara Ferragni on listed companies, comes the negative one of Cristiano Ronaldo: Coca Cola collapses on the stock market. The video of the Juventus champion went around the world who, during the press conference on the eve of the Hungary-Portugal match, with a stern frown moved two bottles of Coca Cola inviting them to drink water: “Water, drink water”.
A gesture that cannot be dismissed as a curtain or gag because Coca Cola is one of the main main sponsors of Euro 2021 and because Ronaldo is the most famous sportsman on the face of the Earth as well as being known for the maniacal care of food and his person . The repercussions were immediate: half an hour after the opening of trading, the stock of the Atlanta company went from $ 56.18 to a low of $ 55.22 per share, a -1.6% which means having burned $ 4 billion in one day. The stock recovered, but the trading giant didn’t like the roller coaster on the stock market.