Lancia: Jean-Pierre Ploué at the head of Design

Lancia: Jean-Pierre Ploué at the head of Design
Lancia: Jean-Pierre Ploué at the head of Design

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The rebirth of the brand Lancia it will be led by a French designer Jean-Pierre Ploué. The Italian company has confirmed that the Chief Design Officer of the Stellantis group, which the de brands Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat (Europe), Lancia, Opel and Peugeot, will personally take care of the design of the Lancias of the future. At the Centro Stile in Turin he will work together with a promising design team: “Jean-Pierre Ploué will be able to count on a lean team dedicated to the brand, which will revolve around talented young designers”, underlines the House.

Luca Napolitano (left), chief executive officer of Lancia, and Jean-Pierre Ploué in the Centro Stile in Turin

International career. “The rebirth of the Lancia – stated Ploué – is a very exciting challenge. It is an iconic brand, to which we want to return the central role it played in the past in Europe, exploiting its enormous potential ”. Born in 1962 in France, he studied at the École nationale supérieure des arts appliqués et des métiers d’art in Paris, before starting his professional career at the Renault, where he remained for 10 years collaborating in the realization of successful projects such as the Twingo, the second series of the Clio and the first Mégane. In ’95 he moved to Wolfsburg, Germany, where he worked until 1998 in the Design Center of Volkswagen before moving to Cologne to take on the role of Head of Exterior Design of the Ford. A year later he replaced Arthur Blakeslee as head of the Design Center of the Citroën, where he was assigned the task of rejuvenating the brand. From his pencil were born models such as the C4, the DS3, the second generation of the C5, the flagship C6 and various concepts, including the GT by Citroën, C-Sport Lounge, C-Métisse and Metropolis. Models that made it emerge within the PSA, leading him to become, in 2009, the design director of the entire group.

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