Milan – In center of Milan a new iconic space dedicated to cafeteria and catering is born, signed by Nespresso and Chiara Ferragni, the Italian digital entrepreneur with millions of followers. From tomorrow 10 June to 18 July the Nespresso X Chiara Ferragni Temporary Coffee will welcome customers and fans in piazza del Carmine 1 in Milan, a stone’s throw from the Duomo, from 10.30 to 24.00, for an espresso, a breakfast, a brunch, a lunch, an aperitif or a dinner. The protagonist will be coffee with a special recipe signed by Chiara Ferragni. The space, with pop colors inspired by summer, is a true full immersion in the style of Chiara Ferragni, where the iconic eye of the digital entrepreneur is flanked by the monogram of Nespresso, in a room that best reflects the spirit of the collaboration and the Limited Edition Nespresso X Chiara Ferragni.
Nespresso’s collaboration with Chiara Ferragni was born in the name of sustainability and female empowerment. “Sustainability is a founding value of Nespresso – underlined Stefano Goglio, general manager of Nespresso Italiana -. We have always been active in this field and we have the ambition to become carbon neutral by the end of 2022”. As for gender issues, on the other hand, “from January to today almost 80% of new hires were women – he added – and 67% of employees in Italy are women. The added value that we are convinced Chiara will bring is also linked to the positive values that she shares with Nespresso and that we hope she can also pass on to the new generations “.
Chiara Ferragni he instead stressed that the issue of sustainability is “very important and we need to talk about it as much as possible, they are also needed small gestures such as using less plastic. It is important for me to be the bearer of these positive messages and make them known to people. “Then a message to all women:” I hope I can be a concrete example of how a woman can lead companies, I drive two. My message is that it all depends on self-confidence, we are in a historical moment in which things are changing and we can be part of this wave of change “.
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