Official release date in our country of the film with James and the Looney Tunes. Maverick Carter, LeBron’s partner, talks about what the Lakers star hopes to achieve with the film
“I don’t think I’ll go to the Olympics: I think I’ll play with the Tune Squad this summer”. When LeBron James came out in the playoff first round for the first time in his career last week, he made it clear what his priorities were for the offseason: The first is to get his injured right ankle back to 100% that has limited him. visibly in the series against Phoenix. The second is to promote “Space Jam: New Legends”, a film that comes out in US cinemas on July 16th and which we will see in Italy on September 23rd.
Having success in the cinema, launching a new film that is not the sequel to the 1996 cult with Michael Jordan but that lives on its own, is at the top of the list of goals that King James has set himself. “You can expect many crazy things from this film – he said -: there will be action, animation, many other engaging things. I am really happy for this new experience. I believe that basketball is a world language: if you add cartoons and laughter to it, you have all the ingredients for success ”. How important the success of “Space Jam: New Legends” is for the LeBron empire, explained Maverick Carter, James’ business partner and executive producer of the film through Spring Hill Co., the production company part of the galaxy. LeBron, the branch that takes James and Carter straight to Hollywood. “This film is a great responsibility – said Maverick in an exclusive meeting with selected media, including La Gazzetta dello Sport -. We didn’t want to just make a sequel, but something that had a generational impact like the first film had. We deal with many themes, from sport to the father-son relationship: we think that this can allow us to have an impact on many children and that it can allow the film to stand the test of time. We would like the audience after seeing the film to feel a sense of joy, to feel that they have participated in a journey with LeBron and the Tunes, who must go back to being themselves. But this is above all the story of a father and a son, a journey into their relationship, in the difficulties it entails. If as a player LeBron is always focused on winning and being the best, outside the thing that matters most to him is the growth of those around him. This film will help to grow what it is and to make people understand what it represents ”.
It took LeBron a few years to convince himself that a new Space Jam movie was the right thing for him. Both James and Carter were kids when the first movie came out: it was part of their lives, of what they wanted to build when they began to imagine what LeBron could do through basketball. For years, however, Space Jam seemed too much, until both James and Carter felt ready: “We could not give it up – explains Carter -: with LeBron we have always tried to convey a message of awareness, knowledge, determination and self-determination, of transformation and growth. Space Jam was too important, because the opportunity to make a movie like this happens once in a lifetime. We perceived it as a huge responsibility and we used the same approach we use for everything: we don’t want to do one thing alone, but surround ourselves with the best possible team to help us achieve a great result. Our mission was to make a great film: we tried to take some steps back to understand how to do it, who to involve in this project ”.
Part of the reason why the first Space Jam was so successful is that it became a cult in many ways: the film set box office records, the figure of Jordan came out more popular than ever, and the merchandising too. linked to the film has contributed in a decisive way to make it eternal. For “Space Jam: New Legends” the plan is the same: to make sure every detail of the film makes it legendary, including the merchandising. For this James and Carter have worked with Nike and Converse, transforming from animated to real unique products that we can contribute to making this new film as unforgettable as the second was. “We want that when people go to see this film, they don’t just buy a film, a product: we want them to buy a story that they feel part of every day,” Carter explained. It is the same mentality with which he manages the LeBron universe, the same way of doing things that now bring to the big screen. The hope is that he will have the same incredible success that LeBron has had on the pitch. For sure this time he has a great team around.
June 8, 2021 (change June 8, 2021 | 16:56)
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