(Milan, 8 June 2021) – Milan, 8 June 2021 – The password is to feel at home. Italy Sotheby’s International Realty, leader in the luxury real estate sector, opens the first real estate showroom in Milan, in via Gesù 5. A club to welcome its guests in the heart of the Milanese Quadrilatero, a showcase on the world of the most exclusive proposals in fashion, in design and furnishings.
The new space, with an interior project created by the architect Emilio Scarano, is located inside the historic Palazzo Bagatti Valsecchi, now a museum and once the home of two brothers, refined collectors, who at the end of the nineteenth century undertook to renovate and in the decoration of the family home, selecting precious objects and old paintings and thus transforming one’s home into a prime example of Milanese design.
In continuity with the history of the Palazzo and the capital city of design, the project welcomes the guests of Italy Sotheby’s International Realty in a private setting in which the workspace and dialogue merge, retracing the past through pieces of furniture that they have made the history of 20th century design.
“The space, which overlooks the street with large and elegant windows, represents a novelty for Italy Sotheby’s International Realty, which has always favored a discreet presence, albeit within historic buildings, such as Palazzo Gondi in Florence, Palazzo Odescalchi in Rome and Palazzo Borromeo in Milan – comments Clemente Pignatti Morano, Managing Partner of Italy Sotheby’s International Realty. The choice of via Gesù, in Palazzo Bagatti Valsecchi, is therefore aimed at facilitating dialogue with friends and customers on the most exclusive properties in the beautiful country and beyond. “
Alongside the furniture elements designed by Scarano – the desk and a bench, both characterized by pure and solid lines, whose volume is enhanced by the use of ash wood – you can admire the iconic D70 sofa designed by Osvaldo Borsani for Tecno , the monumental Valmarana table by Carlo Scarpa and other accessories by great masters of twentieth century design, such as the “Leggera” by Gio Ponti, the famous lights by Tito Agnoli produced with O-Luce, the chairs by Charles and Ray Eames and the Coffee Table by Dane Poul Kæjrholm. Furniture usually intended for private homes and chosen here for their universal and versatile language, interpreters of a still new taste and anticipating the characteristics of contemporary living.
“In Milan, because” Milan is the most Italian thing in Italy “, said Gio Ponti, and it is here that Italy Sotheby’s International Realty – continues Clemente Pignatti Morano – wants to underline the link between design and good living, in continuity with history of the brand, opening a hybrid space between club, home and shop, a place of dialogue and planning, an open and light environment, both in form and in its function, in which everyone feels free to imagine the home of their desires. “
Operationally, the showroom team will offer guests the services offered by Italy Sotheby’s International Realty in the 10 offices already present in Italy and dedicated to the residential, High-Street-Retail, Retreats and Investments and Advisory Services sectors.
Among the residential proposals of Italy Sotheby’s International Realty, a
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Italy | Sotheby’s International Realty
Created in 1976, the brand stands out in the commitment to impeccable service that has characterized the Sotheby’s auction house for more than two centuries.
Italy, among the 5 most visited countries in the world and unique in its priceless artistic and cultural heritage, excels in nature, fashion, design and food and wine. This is what Italy Sotheby’s International Realty represents every day in the world with a leadership position in the promotion of the most prestigious properties.
Based in Milan, Rome, Como, Florence, Lucca, Turin, Lake Maggiore, Lake Garda, Porto Cervo and Noto, Italy Sotheby’s International Realty avails itself of the collaboration of 24,000 brokers in over 1000 offices in 75 countries around the world (from the United to Europe, Russia, Japan, China …) offering their services with dedicated departments:
The Residential department promotes exclusive properties for sale in the most important Italian cities, from Rome to Milan, Turin, Florence and Naples. But also in tourist resorts such as Capri, Portofino, the lakes of Garda, Como and Maggiore, the Costa Smeralda, Tuscany and Sicily. Among these, some belonged to personalities such as Giovanni Giolitti, Paolina Bonaparte, Napoleon’s sister, or Amedeo VI of Savoy known as the “Conte Verde”.
HIGH STREET RETAIL
The High Street Retail department assists the main luxury brands in finding boutiques and showrooms in the most exclusive streets of Italy such as Via Monte Napoleone in Milan and Via dei Condotti in Rome.
INVESTMENTS AND ADVISORY SERVICES
The IAS department assists institutional and non-institutional investors in the search for assets for reception, healthcare, management, commercial, logistics and for development, requalification and conversion operations.
The Retreats department promotes the most exclusive properties in the Italian territory for short-term rentals. Locations such as Capri, Portofino, Tuscany and the Costa Smeralda are part of the Retreats portfolio.
Corso Monforte 16, Milan
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