Milan: Brera, Bovisa and Porta Venezia the districts to discover in June
The city is its neighborhoods. The journey continues – which began in May with Baggio, Isola and Chiaravalle – that YesMilano with the Neighborhood by Neighborhood campaign offers to Milanese, city users and tourists who are returning to the city, to (re) discover the riches and identity of the city area. In June, the three districts in the spotlight are: Brera, Bovisa and Porta Venezia.
“The journey to discover the districts of our beautiful Milan continues – declares the councilor for tourism Roberta Guaineri – with the aim of enhancing and promoting all that heritage of architectural and artistic beauties and all those local excellences for a ‘slow’ and sustainable tourism, which reflects our development project of a 15-minute, polycentric and welcoming city. This campaign represents a precious opportunity to enhance the territory and at the same time to renew the spirit of identity of the Milanese ”.
Brera, the Art District of Milan with its bohemian atmosphere that resists and can still be breathed today. There are many activities that will animate the neighborhood during the month, with visits to the Appiani building curated by FAI, the rich cultural schedule of the Casa degli Artisti, the many exhibitions of the ateliers present, and the schedules of the cinemas and theaters that always characterize the neighborhood and come back in these days to welcome their audience. Bovisa, a district that from the industrial engine of the northern area of the city has become a university pole thanks to the presence of the Polytechnic, which with the more than 25 thousand students of the Bovisa Campus animates the area throughout the year. The district opens in June with ten days of “Poli Urban Colors”, an international exhibition that attracts renowned urban artists and writers who will color the walls of the campus along via Schiaffino for a week, inauguration of the works scheduled for 11 June.
The project ‘A name in every neighborhood’ kicks off right inside the Poli Urban Colors, conceived and curated in collaboration with the Art Office in the Public Spaces of the Municipality of Milan and realized thanks to the contribution of the Fondazione Comunità Milano, which will to the Milanese neighborhoods a mural painting that will bear the name of the neighborhood itself, with the aim of marking, even graphically, the identity of the many souls of the city. Porta Venezia, the Afro-Milanese and queer neighborhood that greets you with the rainbow flag from the metro stop and that will be able to color itself even more with the dozens of initiatives planned for the month of pride, which will see their climax during pride week starting from the 18th of the month. On 24 June an extraordinary screening, thanks to the collaboration with Cineteca Milano MEET, of the documentary ‘Porta (le) Venezia’ which through the voice of its inhabitants, famous and unknown, tells how over the years the area has increasingly established itself as a neighborhood where experimentation and mixing are distinctive features.
Also in June the interesting neighborhoods will have their own soundtracks, thanks to the playlists designed and created in collaboration with the neighborhoods themselves. The Brera soundtrack was curated by Atelier Musicale di Casa degli Artisti and its sounds tell not only the places but also the people who have made Brera a meeting place for artists and intellectuals from around the world; it will be some of these artists together with the protagonists of Atelier Musicale to tell us about the neighborhood on a special day at Casa degli Artisti. Bovisa instead sees the collaboration with the independent record label Artetetra specializing in exotic, ethnic and tropical sounds, sounds that will accompany the neighborhood towards the summer. And finally Porta Venezia, faithful to its vocation of inclusion, has as curator of the project Nava, an Iranian singer who has decided to put her roots in the neighborhood.
The tours to discover the neighborhoods also continue, again thanks to the contribution of the Tourism Department of the Municipality of Milan in collaboration with the professional tourist guides of GITEC, who on Saturday 19 June will illustrate the beauties of the city to those who have booked for free from the site. YesMilano.it. Also in June, the environmental, social and cultural sustainability initiatives of Milan IS Goood, the community of goooders committed to improving the city, kick off.
The new game developed to find out which of the three districts is more in line with one’s mood and desire to know, in the month of May over 23,000 citizens “tested” their affinity with the proposed districts: Baggio it was the most popular neighborhood, both in terms of playlists and visits to the yesmilano.it website. Finally, the three faces of the neighborhoods, Lea, Monica and Shumin with their stories to be discovered, also on yesmilano.it.
The Neighborhood by Neighborhood communication campaign, launched with the YesMilano brand, is a project by Milano & Partners – the promotion agency of the city of Milan, promoted by the Municipality of Milan and the Milan Monza Brianza Lodi Chamber of Commerce – born as a result of a Design Marathon organized by NABA, Nuova Accademia di Belle Arti which saw the involvement of 50 students from the Communication and Graphic Design, Design and Media Design and New Technologies Areas of the Academy. And it is with the creative support of the students that the posters that will color Milan from Monday 7 June have been created, as well as the previous posters dedicated to the other districts, and like the idea of developing a playlist for each of them so that it becomes the soundtrack of the city.
“This is an important opportunity – he says Donato Medici, Managing Director of NABA – for Academy students involved in the Neighborhood by Neighborhood campaign, to see their ideas take shape week after week on the streets of the city ”. The districts protagonists of June Brera. Bovisa, Porta Venezia
The Neighborhood by Neighborhood campaign will continue until September, with other neighborhoods taking center stage. All collaborations, neighborhood schedules and active projects are constantly updated and implemented on the dedicated hub on the yesmilano.it website.