EA announced that it has hired Byron Beede, l’ex executive vice president e general manager di Call of Duty, to work on the Battlefield series as SVP and general manager. Beede will report directly to Vince Zampella, one of the co-founders of Respawn Entertainment and Infinity Ward, who is working on Battlefield 6 from the offices of DICE Los Angeles.
This is a very high profile acquisition for EA which demonstrates, once more, thecommitment of the American publisher in wanting to push and enhance the Battlefield brand not only in the near future, but also in the long term.
The two shooter series from EA and Activision have always been in competition. Born more or less in the same period (Battlefield 1942 is from 2002, while Call of Duty is from 2003), the two giants have challenged each other several times in the shops and pursued in terms of themes, style of play and playful setting.
Over time, however, the series of Activision has begun to register more and more important numbers and in recent years, partly due to the poor performance of Battlefield V, partly due to the excellent performance of Call of Duty: Modern Warfare, the distances have become wider.
According to the CEO of EA Andrew Wilson the failure of the game depended on having given more importance to the single player campaign than to the battle royale mode (Firestorm). Activision, on the other hand, thanks to Call of Duty Warzone has managed to become one of the major players in this sector.
The reveal of Battlefield VI is expected to take place in the coming months. The game is developed by the “greatest team ever”, namely DICE, Criterion, DICE LA and EA Gothenburg.