(Il Sole 24 Ore Radiocor Plus) – Milan, 03 Jun – The Gedi publishing group has reached a preliminary agreement with The Huffington Post LLC to take over the entire capital of the company Huffington Post Italia. This was announced by Gedi in a note, specifying that, based on the agreements, Gedi will acquire 51% of the capital of the joint venture to date held by The Huffington Post LLC (BuzzFeed group), thus bringing its stake in the company to the 100%.
The completion of the transaction, which is subject to the usual authorizations required by current regulations, is expected by the end of the third quarter of the year. Gedi will ensure editorial continuity through the exclusive license for Italy of The Huffington Post brand and will realize advertising sales through the concessionaire A. Manzoni & C. Created in 2012 in a joint venture with the global publishing group of the same name, Huffington Post Italia, in addition to the huffingtonpost.it domain, has a family of social accounts followed by a total of over 2 million followers. “With this operation we complete a process that began 9 years ago, which has allowed us to build a name of absolute importance in the Italian information panorama.
Under the confident guidance of Mattia Feltri and with the adoption of the technological platform that Gedi is developing for all its publications, Huffington Post will now be able to express its full potential to offer an innovative, original and captivating product “, commented the CEO of Gedi, Maurizio Scanavino. “For HuffPost it is extraordinary news: joining Gedi Gruppo Editoriale allows us to imagine and plan a future in which, in our peculiarity and autonomy, we will finally be able to move in full harmony and synergy with other newspapers, and following their industrial plans, essential for innovating and thinking about information in step with the times and with the market ‘, added Mattia Feltri, director of Huffington Post Italia.
(RADIOCOR) 03-06-21 16:54:49 (0531) 3 NNNN