iliad created a creative installation in what is probably the most modern district of Milan (Porta Nuova), surprising everyone with a creative installation that dyes the square Gae aulenti with a touch of red and enhances the winning recipe of iliad: the one made up of transparency and truth.
The operator thus carves out a space between the skyscrapers and the greenery in the modern heart of the city, with an installation that represents a very special and decidedly bulky pack of biscuits: 3 meters high to bring attention to the secret of authenticity. “Cookies of Truth” made 100% of Transparency, a unique ingredient, with no hidden costs and nasty surprises.
The communication activity, which enhances the identity values of the brand with irony and creativity through this installation, refers to the birth of iliad Express, the latest and innovative distribution channel through which it is possible to find an iliad SIM among the gift cards and top-ups displayed at the most famous supermarket and hypermarket chains, but also Bookstore and Home Decor Stores, to subscribe to an offer iliad in a simple and extremely practical way.
Con Express, iliad enters hundreds of stores throughout Italy commonly frequented to make consumer purchases, and so today iliad it takes the form of new objects: those that we are usually used to buying at these points of sale.
The innovation iliad, which has always found a great deal of space in its distribution force, has also led the operator to exceed 2,000 points of sale in the last few days.
This first installation will be followed by two more in the coming weeks, in two equally significant places for the city of Milan, but with a different creative subject. The communication project was developed by iliad in collaboration with DDB Italia.
Source: press release
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