Through a document related to the lawsuit between Epic Games and Apple we have the opportunity to find out how much the developers earned who gave free access to their game to users of the Epic Games Store.
In the tweet below we can see a long list of games given as gifts on the Epic Games Store from December 2018 until September 2019. We can see for example that the game that cost Epic the most of all is Batman Arkham, or 1 million and 500 thousand dollars, followed by Subnautica, which stops at 1.4 million dollars. It is significant instead that Metro 2033 Redux did not cost Epic a single dollar, probably between the two parties there was an agreement we are not aware of.
However, the table also reveals other very interesting data. In fact, what appears to be is indicated the number of users who have actually claimed the game and the number of new accounts arrived thanks to the release of the free game. Epic, we can see, then calculates the “cost” based on the “price / new account” ratio. Some of the most significant deals are obviously linked to indies that have had a fairly low starting cost.
In total, in the period under review, Epic Games Store would have spent about $ 11 million in deals, resulting in 4.9 million new accounts, for an “expense / account” ratio of $ 2.37. On average, each game guaranteed + 5% of users. The number of games claimed is 105 million.
We also discovered emails and cross-play deals between PlayStation and Epic Games.