Maria De Filippi turns 60 today. Born on 5 December 1961 a Milano, at the age of ten he moved with his family to Mornico Losana, in the Oltrepò Pavese. His thirty-year television career sums it up effectively Raffaella Carrà who in 2019 welcomed her in her talk “You begin to tell stories”. “Author, producer and presenter of its broadcasts, De Filippi is not just a face of TV, but a brand and a name recognized by all. Simply, Mary ”.
As can also be seen from the interesting book “In the name of Mary – The era defilippica of TV” (Ed. Graphe.it) of the writer and TV author Aldo Dalla Vecchia, there are many reasons for the success of his career: discretion, knowing how to listen to the feelings of the protagonists of his broadcasts and, consequently, being able to offer a portrait of Italy today. Maria De Filippi has given her mark to three historical TV programs such as “Men and Women”, “Friends” e “You’ve Got Mail“. But we cannot fail to mention that the presenter also baptized first “Italia’s Got Talent” (later switched to Sky) and then “Tu Si Que Vales”, where she still shares the stage with Rudy Zerbi, Gerry Scotti, Teo Mammucari and Sabrina Ferilli. .
And again, the “queen of TV” also launched “Temptation Island” (with success) and invested in digital with WittyTv, the platform that collects all the episodes of its broadcasts and extra content. A real television entrepreneur, also through her Fascino, in partnership with Mediaset.
“TO DEBUT ON TV I SUMMARIZED THE YELLOWS OF SIMENON” – The first television appearance of Maria De Filippi dates back to September 26, 1992, in the second edition of “Amici” – in the talk version with teenagers – to replace the motherhood of the first presenter, Lella Costa. The program lasted 40 minutes and, given the great success, from the third edition it passed to two hours of broadcasting. “One day we were doing a communication course for Fiat executives – De Filippi tells Raffaella Carrà’s program ‘You begin to tell’ – and at the time there was an executive named Annibaldi. They talk about values among young people, friendship, etc. and so I say ‘Maurizio (Costanzo, ed) why don’t we make friends on television? ‘. Friends comes to mind, but I didn’t think I would lead it, really no! I had no ambition. So we call Lella Costa, I start working for her, I put myself behind the scenes and I really like this job, very much. Then she gets pregnant. We start making auditions. I auditioned in Predolin, then many others. And every time I was not satisfied with the audition. At one point Maurizio says to me: ‘Well you do it!’. And I didn’t say ‘no’. But I was afraid. So what did I do? For a year I have been trying to learn. I would take Simenon’s mysteries, read them, and then summarize them in five minutes. Then in three minutes. Then in a minute. So for a year “. Finally, the debut on TV.
AMICI WAS BORN IN 1992 AND BREAKS DOWN TABOUS ON TV – On 11 January 1992 the talk “Amici” debuted on Canale 5 with Lella Costa, then September 26 of the same year arrives Maria De Filippi. Every week at the center of the studio seventy eighteen-year-olds meet to discuss the various topics proposed in the episode. Fears that until then seemed taboo for Italian television or at least little was said about it. Especially with children just of legal age: from sexual orientation to acceptance of one’s own body (or repulsion), to parent-child relationships or bullying. The program was so successful that in 1993, again on Canale 5, “Amici di sera” made its debut. The talk is live and then airs unfiltered with heated discussions. “As for bringing one’s private life to television – said the presenter on The Republic – well, if there’s no other way to talk to each other, why not television? Once it was different: the stories, the narratives, the symbols of the traditional culture of the past, now dead and buried, were used to exorcise family or community tensions, and the square was the stage. Television has become the place of exorcism, release, discussion and confession ”.
The last episode will be on June 6, 1997 to then return on Saturday 7 October 2000 but on Italia Uno, again on Saturday afternoon. The talk is closed after thirty episodes on June 23, 2001. the “Amici” brand will later be dusted off on January 7, 2003 to replace the title of the broadcast “They will be famous”, after some copyright problems with the famous TV series of the same name . But the “new” “Friends” (formerly Saranno Famosi) is a talent show with actors, dancers and cantantsthe. A formula that has changed over the 21 years of airing and that has tried, once again, to intercept the sentiment of the public. In the latest edition, in fact, much space is given to the dynamics between the professors, to the love stories of the students but also to the concept that ‘Amici’ is just a school, a springboard, what happens outside will depend on the talent of the protagonists and hard work.
THE REVOLUTION OF “MEN AND WOMEN” – The debut of “Men and Women” dates back to September 16, 1996 at 2.45 pm on Canale 5. Aldo Dalla Vecchia in his book on Maria De Filippi divides the history of the talk effectively into three strands: “The evolution of the talk”, “The epic of the tronists” and “The democratization of the throne “. “Men and Women” was born as a social talk and the author Alberto Silvestri explains it well: “I think that if one sees this type of program, one makes avery precise idea of the situation of the Italian family. The stories told are the icebergs of hundreds of cases. Many dramatic realities are discovered, such as domestic violence which is widespread. The stereotypes are there, but let’s not alter reality. It is Italy taken as it is ”. Maria De Filippi breaks another taboo on TV sitting on the stairs at the back of the studio, microphone in hand, sober clothing, often a T-shirt and jeans. “I put myself on the step because I make three episodes in a row. I start at 2 and finish at 7 in the evening ”, explains, also in 2019, the person directly interested in the Carrà. In autumn 2001, according to the division of Dalla Vecchia, “The epic of the tronists” was born. “At the beginning it all started as a provocation – explains De Filippi to ‘You begin to tell stories’ – because I play a game. I put a hooded man sitting on that throne, with a diamond next to it. And I tell him ‘tell him that this brilliant will be for the woman you will find among the suitors who will arrive’. Then I do another experiment, I put a widowed gentleman on the throne and I want to see the ‘Red Cross’ aspect that is in every woman. From here, slowly, the tronista was born “
The figure of the tronista has changed over the years, just think of Constantine, in the years of maximum popularity. Maria De Filippi explains it thus a The Corriere della Sera: “It made a lot of noise but Italy was full of people like that. I simply showed them, I didn’t invent them “. Then comes the era of “The democratization of the throne”, which is divided into 4 phases: the first (from 2010) with the presence of the Throne Over, the second (from 2016) with the gay throne, the third (from 2020) with the mixed throne and the fourth (from 2021) with the first trans throne.
“THERE IS MAIL FOR YOU IS THE PROGRAM I AM MOST RELATED TO” – The longest running people show in the history of Italian TV is “You’ve Got Mail”, Which kicks off in 2000. The idea comes to Maria De Filippi, who still today defines it as hers favourite program, during a visit to the Ministry of Education: “I go to the Ministry to ask for an intervention on sex education at school – he told What’s the weather like -. I arrive and there is a group of boys who give me an envelope to be delivered to the minister and I enter with this envelope. And at that point I say to the person who accompanied me: ‘See? You can’t get anywhere, so you give the envelope and there is someone to bring it to you. And that’s where the idea for the envelope was born ”.
The protagonists of the people show ask for help after a situation of division or conflict in the family or with their partner. But there are also stories related to past loves, to ‘thanks’ for something beautiful that happened in life. In short, there is not only the drama but also the positive meaning of the stories. The study is simple. The separè envelope appears in the center, the recipient on the right and the sender on the left. De Filippi tells, while walking, in the silence of the studio, the protagonist story of the episode. A dry, concise, effective story and perhaps the result of the numerous summaries of Simenon’s detective stories before his debut at “Amici”. Thousands of letters arrive at the editorial office, are selected, the protagonists are summoned to the Roman office of Maria De Filippi and there begins the knowledge of history that is often transcribed on the computer. No detail is left out.
Here is the secret of the program’s success. The viewer ‘enters’ the story as if he were the protagonist, when instead he is only the passive part. To this we owe the style of the presenter who, always a step back, takes the listener by the hand to make them understand any aspect of the story told, thus managing to establish a process of trust and identification of the story.
“That There is mail for you is the mirror of Italy in my opinion is true. – explained to FqMagazine De Filippi in an interview from 2019 – Many stories we have told crossed the economic crisis, an aspect that has decreased somewhat with the access of some to citizenship income. The ‘social horns’? – he said in the interview – He’s right, there isn’t a story that didn’t start in chat. It is true that we notice the changes thanks to those who write and tell us about it “. Thus Italy has become the protagonist on TV.