La Scala and its Premiere on Tik Tok | Milan news

Even the temple of Milanese opera yields to the charm of the most popular social network and with the account @teatroallascala it makes its debut on Tik Tok.

The announcement of this new social adventure took place a few days before the preview of Macbeth, scheduled for the under 30s, on December 4th, with the intention of reaching an increasingly wider audience.
on the social network that is very popular thanks to the short video format, the Theater will offer unpublished videos and ad hoc content through the hashtag DietroLeQuinte regarding Macbeth and will accompany users to discover the world of classical music through the hashtag ClassicalMusic.
To post the content will be Martina Socrates (@martinasocrate) who, on the evening of the Premiere, will reveal the secrets of the backstage with the hashtag MusicaMaestro.

Tik Tok will contribute to giving further visibility to the Theater already in the first places online thanks to the hashtag primascala ..
At the moment the social presence counts 420,513 followers on Facebook, 293,876 on Instagram and 308,402 on Twitter with the primacy of the most followed cultural institution on social networks, a primacy that is confirmed every year thanks to the preview designed for the youngest.

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Scala Premiere Tik Tok Milan news

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