Sky for the environment, a thousand new trees to redevelop two areas of Milan

Sky for the environment, a thousand new trees to redevelop two areas of Milan
Sky for the environment, a thousand new trees to redevelop two areas of Milan

The initiative of Sky Italia in collaboration with AzzeroCO2 to repopulate the Porto di Mare Park and Casa Chiaravalle trees in Milan. As part of Mosaico Verde, the national campaign conceived and promoted by AzzeroCO2 and Legambiente with the patronage of the most important national institutions and associations, Sky Italia carries out a forestation project for 1000 trees near its Milan office. The first plants were planted today in the presence of the Environmental and Green Councilor of the Municipality of Milan, Elena Grandi.

The initiative, part of the “ForestaMi” urban forestry project, is aimed at making a concrete contribution to the redevelopment of two areas of the city, brought back to life thanks to the intervention of Italia Nostra and its Urban Forestry Center: Parco Porto di Mare, located in Rogoredo, and Casa Chiaravalle, the largest area in Lombardy requisitioned by organized crime. The areas have been carefully selected so that the forestation project respects the criteria of biodiversity and landscape protection.

The planting of a thousand plants is part of the activities for the reduction of CO2 emissions of Sky Zero, the campaign with which the company has committed itself to becoming net zero carbon by 2030. The initiative is also part of the projects of Sky Cares, the corporate volunteer program that offers Sky people the opportunity to engage in social issues with the support and collaboration of the company. Today, in fact, some employees of the Milan office have been protagonists of the activity by personally taking care of the planting of the plants.

The Sky Cares project is the European edition of Comcast Cares Day, one of the largest corporate volunteer initiatives in America which, every year, gives Group employees the opportunity to concretely engage in social issues.

Sky Italy

Sky Italia, founded in 2003, is a media and entertainment company that is part of the Sky group, Europe’s leader in entertainment with 23 million subscribers and controlled by Comcast NBC Universal. Sky distributes its pay content on various technological platforms and, in June 2020, launched Sky Wifi, its ultrabroadband service. The company promotes responsible business and environmental protection by implementing concrete projects on an international scale to help create a better future. Sky was the first Carbon Neutral media company in terms of direct emissions. Through the Sky Zero campaign, it will continue its commitment by becoming the first media company in Europe to be net zero carbon by 2030 and is proud to have been Principal Partner and Media Partner of COP26.

AzzeroCO2

It is a consultancy company for sustainability and energy founded by Legambiente and Kyoto Club that offers customized solutions to public bodies, companies and individuals to reduce their environmental impact on the territory by adopting a resilient and scientific approach to obtain credible results and communicate them in efficient way. In collaboration with its members, it carries out national and local initiatives to promote sustainability, renewable sources and corporate social responsibility.

Green Mosaic

Mosaico Verde is a national campaign promoted by AzzerCO2 and Legambiente with the aim of redeveloping the Italian territory through forestation projects for new trees and the sustainable management of existing forests involving public bodies and companies. The project was born with the aim of facilitating the meeting between the need of local authorities to recover green areas and the willingness of companies to invest resources in the creation or protection of permanent forests as a measure of corporate social responsibility, generating value for the territory. .


Last updated: Wednesday 1 December 2021, 4:54 pm

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