BMW Italia and Rugby Milano together for the “Beyond the bars” project

BMW Italia and Rugby Milano together for the “Beyond the bars” project
BMW Italia and Rugby Milano together for the “Beyond the bars” project

SAN DONATO MILANESE (MILAN) (ITALPRESS) – Born in 2014, SpecialMente (www.specially.bmw.it) collects all the corporate social responsibility initiatives that have involved BMW Italy from the early 2000s to today. During the year, the program reached the prestigious milestone of two million people involved thanks to local and online activities, with a view to continuous growth. Today BMW Italia chooses to support and enhance “Rugby beyond the bars”, a project that involves three Milanese penal institutions – the Beccaria Juvenile Penal Institute in Milan, the Milan-Bollate prison, the Milan San Vittore prison – with the aim of involving the prisoners in a team game based on the management of aggression and on a system of technical, but above all ethical rules. “For us at BMW Italia – said Massimiliano Di Silvestre, president and CEO of the company – corporate social responsibility is a constitutive part of our DNA and of our being on the market. We want to make a contribution to the society in which we operate. also as a sign of returning the success that the market recognizes. We believe that today large companies, like ours, must give tangible and concrete signs of support to the context in which they live through, for example, initiatives that meet the most experienced people. difficulties or that we need an inclusion project. That is why we are very proud to be a partner of the Rugby Beyond Bars project which has become part of our CSR Especially program. ” Sharing, belonging and support are the key words of the “Rugby Beyond Bars” initiative which are well integrated with two of the pillars of Specialmente: social inclusion and interculture. The goal is to create a culture of welcome and support within prisons, supporting – with team play of rugby – both the detention phase and the reintegration into society, also with a view to preventing future crimes. “The friendship with BMW Italy – commented Stefano Baia Curioni, president of Rugby Milano – for the prestige of the brand and the quality of the company, is a great honor for ASR Milano and an incentive to continue along the path of a desired sport. and organized for the common good, capable of including and supporting even the most fragile groups, and inspired by an authentic ethics of solidarity “. (ITALPRESS). fsc / com 01-Dec-21 14:21

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BMW Italia Rugby Milano bars project

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