With 350 thousand visitors, Eicma closes at pre-Covid levels – Economy

With 350 thousand visitors, Eicma closes at pre-Covid levels – Economy
With 350 thousand visitors, Eicma closes at pre-Covid levels – Economy

Almost 350 thousand (342,644 to be precise) two-wheel enthusiasts visited the 2021 edition of Eicma, the international cycle and motorcycle exhibition, closed last night at Fiera Milano Rho, with a success that brings back the exhibition event to pre-pandemic enthusiasm. An affirmation which, after the forced stop of last year, also assumes a great symbolic value and confirms the topicality of the exhibition model staged by the historic Milanese exhibition.
Despite the contraction of the exhibition area dictated by the consequences of Covid, the maximum capacity limit envisaged by current regulations was reached in the four days open to the public inside the five occupied pavilions and in the outdoor areas. A result characterized by a safe visit experience and with over 94% of tickets purchased online, thanks to the choice of the organization to avoid pressure on the ticket offices of the exhibition center, which at the same time certifies Eicma as the most important event in terms of turnout welcomed in the Rho exhibition center since 2020.
The international attractiveness of the exhibition event on the business front also did well which, despite the latest restrictions and difficulties related to international travel, welcomed 28,841 operators in the sector (43% foreigners) and 5,127 among journalists, influencers, technicians and communication professionals. (35% from abroad), who took advantage this year of the exclusive press day on Tuesday, a novelty of this edition.
“First of all – declared the president of Eicma Pietro Meda – I want to underline that we have concentrated our efforts to rigorously apply the regulations relating to access control, which involved a great organizational effort in collaboration with Fiera Milano and with the approval by the exhibitors themselves. The great presence of the public allowed us to reaffirm the international centrality of our appointment and to project it back to tomorrow. In light of the restrictions in force, what has been achieved is the best possible result “. (HANDLE).


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