TECHNOLOGICAL INNOVATION PUSHES ITALY TOWARDS A NEW RENAISSANCE

TECHNOLOGICAL INNOVATION PUSHES ITALY TOWARDS A NEW RENAISSANCE
TECHNOLOGICAL INNOVATION PUSHES ITALY TOWARDS A NEW RENAISSANCE

Technological INNOVATION is pushing Italy towards a new Renaissance. The climate of optimism on the recovery and relaunch of the country, supported by the main economic indicators, is confirmed in a recent survey by Eumetra on a large sample of top management figures, carried out with the aim of highlighting the role of strategic factors such as innovation and sustainability and their impact on corporate realities. The research collects the testimonies of about twenty managers of leading Italian companies, who reflect on the new managerial, cultural and organizational models that are imposing themselves in the entrepreneurial system with the exit from the pandemic emergency. The results of the survey reveal the extreme optimism that characterizes opinion leaders for the economic future of our …

Technological INNOVATION is pushing Italy towards a new Renaissance. The climate of optimism on the recovery and relaunch of the country, supported by the main economic indicators, is confirmed in a recent survey by Eumetra on a large sample of top management figures, carried out with the aim of highlighting the role of strategic factors such as innovation and sustainability and their impact on corporate realities. The research collects the testimonies of about twenty managers of leading Italian companies, who reflect on the new managerial, cultural and organizational models that are imposing themselves in the entrepreneurial system with the exit from the pandemic emergency. The results of the survey reveal the extreme optimism that characterizes opinion leaders for the economic future of our country. In fact, almost two out of three foresee an improvement and only 14% see the situation worsening. Optimism is even more pronounced among those who work in medium-large companies and among more mature managers (over 55 years of age). It is therefore not surprising that more than half of those interviewed are convinced that they are facing what can be called a “new Renaissance”. 24% of the sample believe “completely” in this hypothesis, while 29% consider it “quite” possible. Once again, the most optimistic are found among medium to large companies and among the most mature executives.

Going more specifically, the research has indicated the two main factors on which the company must focus in order to establish itself: first of all, innovation, which collects the clear majority of the “first choices”, that is, of the factors indicated as most relevant. Immediately after, more often referred to as second choice but underlined by almost half of the sample, is the strategic vision. As far as technological innovation is concerned, it is considered one of the most important factors for the success of the company. The clear majority of the sample considers it a significant element (“a lot” for 46%, “enough” for another 50%), to a greater extent among the most experienced managers and those who lead large companies.

Almost all of the interviewed sample also underlines the importance of sustainability and the company’s commitment in this direction. However, the fact that 56% replied that it is a “fairly” important issue means that it is considered one of the priorities among several others, certainly not the main one. But where did the attention to sustainability go, when there was? The responses of managers focus above all on the internal organization and the need to measure the impact of business processes on the environment. Significantly, this also affected choices in the financial sphere, which suggests that sustainable finance is becoming increasingly important. Always linked to the macro theme of sustainability, a very current debate concerns the ultimate goals of the company. Once upon a time they coincided almost exclusively with creating profit and bringing benefits to shareholders. Today an ever wider current of thought affirms that it is necessary to take into account all the stakeholders, from employees to the company and the surrounding area. Not only earnings, therefore, but also social responsibility. This view is shared by the clear majority of respondents (96%), especially the youngest.

“Producing wealth, while remaining one of the goals of the company, is not an objective particularly emphasized by the managers interviewed – commented Massimo Quizielvù and Emanuela Ferro, Partner & Business Strategy Leader of Glasford, the international HR giant – While much more attention is paid to the growth and well-being of workers and the socio-economic development of the country. It is a sign of the change taking place in the managerial culture and in businesses. Furthermore, the majority of the sample believes that the role of managers and entrepreneurs has also changed. Today, in addition to to make their company work at its best, these figures set themselves a mission of a social nature, of leadership also towards the outside world “.

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