Kep Italia, the winning ride to conquer foreign markets – Economy

Kep Italia, the winning ride to conquer foreign markets – Economy
Kep Italia, the winning ride to conquer foreign markets – Economy

Safety, quality, aesthetics: like this Italian Kep has conquered i foreign markets, including the China. Founded in 2007 by Lelia Polini and Bianca Collet-Serret, the Brescia-based company based in Calvagese della Riviera has become a leader in the production of helmets for riding. “Studying and producing a more comfortable, safer and more innovative helmet than what is available on the market – explains Lelia Polini, passionate about horse riding before being an entrepreneur – was the goal that led to explore and combine the best solutions in terms of design, technologies, raw materials and safety “. Covid has not affected the company’s growth: 2020 closed with 6 million euros in turnover and for 2021 the trend is increasing. “We produce 30-32 thousand pieces a year, all within the Calvagese plant. The Italian market represents 17-18% of sales, the rest is exported abroad, in 58 countries around the world, from Europe to ‘Australia, but also in China, which is a flagship, given that we export Made in Italy “.

Kep’s mantra is safety. “I say this with full knowledge of the facts, I also practiced horse riding, I did important competitions – underlines Polini – and I know how important it is to have a good helmet. Wearing it always, regardless of the obligation, is essential, and we try to train in this sense”. Another pillar of Kep’s activity is aesthetics, which found its apex in the support that the company gave as main sponsor to the third edition of “Art & Cavallo”, an international contemporary art review, held in October. The event was not only an equestrian-themed contemporary art exhibition, but a real international competition aimed at artists of all nationalities, in which the theme is the horse and its ethical-emotional enhancement. Among the 150 works by artists from all over the world, Paolo Nicolai’s was chosen for the special Kep Italia Prize: the work will be reproduced, with an exclusive hand airbrush, on a Kep Italia collectible helmet.

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