Gabel Group, new opening in Milan

The Como-based company Gabel Group – leader in Italy in the production of home textiles – has landed in Milan, in Corso Garibaldi 65, with a major new opening, a Flagship Store GabelCASA elegant, modern and innovative that welcomes all 4 of its brands Gabel1957, Somma1867, VallesusaCASA e Pretti.

All’indoor, the upper floor will represent “a precious living room”, a multi-function area dedicated to 1-to-1 meetings, for dedicated chats, for personalized, special advice, for customers, partners, the press, a place of exchange, communication, creativity and entertainment.

a modern and sophisticated store, give minimal and elegant style, in line with the openings in recent months and with new exhibition concept specifically designed for this project that takes its cue from the new stores and restylings of the last few months.

With the brands GABEL1957 and SOMMA 1867, PRETTI and VALLESUSACASA, the Gabel Group has always been synonymous with excellence in the field of linen for all rooms in the home. An all-Italian story that began in 1957 and continues today all over the world; a family company that has decided to keep its entire production in Italy, ensuring a distinctive and unique quality: in the Rovellasca plant in the province of Como, where the printing and dyeing works are located, and in Buglio in Monte where the weaving takes place .

The strategy of the Gabel Group in fact, for 18 months now, it has foreseen targeted investments in the opening of new stores, in the renewal of existing ones, in the personalization of the shopping experience, in the optimization of the customer journey and SEO optimization in online; in short, a real one “phygital revolution”!
The new Milanese Flagship Store will thus join all the other stores but with a concept and a whole new layout: a rich, elegant, refined environment that will adapt well to an international context such as Milan and will become point of reference for the Milanese, which in any case remain the target audience of the group.

Michele Moltrasio, CEO of the Gabel Group states: “Our goal is to implement more and more positioning strategies that will lead to identifying Gabel1957 in a very precise way as an innovative, modern brand aimed at a medium-high target looking for stylistically interesting and safe quality products, while Somma1867 – thanks to its heritage of wool textile manufacturing tradition, subsequently extended to the whole luxury home living world – must increasingly represent our premium brand, addressing a refined and international target. We want our values ​​and our love for products to emerge immediately when the customer enters our stores, we want to be able to offer a complete shopping experience “.

The Flagship Store developed with vertical furnishings / structures, will recall on a conceptual level the corporate setting and the production verticality of the Gabel Group, the only European manufacturing company that has control of the entire supply chain, from cotton thread (and wool) to the finished and packaged product.

Top: Ethos bathrobe by Gabel1957.

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