Mercedes Italia launches the first Icon Collection. The limited edition reserved only for the online showroom

Mercedes Italia launches the first Icon Collection. The limited edition reserved only for the online showroom
Mercedes Italia launches the first Icon Collection. The limited edition reserved only for the online showroom

An emerald green E-Class Coupé 300d Icon Collection is the first protagonist of the capsule collection created by Mercedes-Benz Italia. Ô a new showcase within the Online Showroom, dedicated to unique and exclusive models, available only in the digital store of the Star. It is a purchase formula that meets a well-established trend in the world of luxury, increasingly integrated into the digital world with the launch of limited edition products, destined to become sought-after instant classic. The Icon Collections will thus represent the new reference point for those looking for a unique and distinctive car, characterized by exclusive contents and available in a limited number of units: “much for a few”, as he points out. the claim of the launch campaign.

The first protagonist of this new concept is the new E-Class Coupé 300d 4MATIC, which is aesthetically distinguished by its metallic emerald green livery, in contrast with the beige Como leather interior. A perfect combination of sportiness and refined elegance, also underlined by the 20 ”AMG wheels and the Multibeam LED headlights. The Luxury Package makes the standard equipment of the ‘Icon Collection’ even richer, with the Panorama roof, the Burmester Surround Sound System with 13 speakers and the Memory package for the front seats. This exclusive limited edition also offers the maximum in terms of safety, thanks to the driver assistance package and air suspension. Among the services included, the Completecare assistance contract for 36 months and 50,000 km. The E-Class Coupé 300d Icon Collection can be purchased exclusively through the Mercedes-Benz Italia Online Showroom at a price of 78,426 euros, with an advantage / customer of 12,000 euros compared to the package of options offered which translate into savings of 14 % if compared to the cost of the car. The Online Showroom represents a digital bridge that unites real and virtual, making contact between customer and dealership easier, direct and immediate. Thanks to the synergy with its Dealer Network, essential to ensure a network of engaging points of experience in the area, the online store guarantees new business opportunities, offering a privileged showcase on all vehicles available for immediate delivery.

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Mercedes Italia launches Icon Collection limited edition reserved online showroom

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