Fly the spa bonus… and a quarter of bookings land in Tuscany. An effect that is probably not linked only to the appeal of the structures but to the regional territory considered in its entirety: Tuscany, one of the most popular tourist destinations in Italy, which constitutes a real added value. Thus out of 400 thousand spa bonus requests activated throughout Italy, about one hundred thousand to date concern structures in the region: 25 percent, compared to 8 percent which weigh on accredited spas. Out of 186 registered on the portal of the Ministry and Invitalia (https://bonusterme.invitalia.it/), fifteen are located in Tuscany: fifteen structures spread over six different provinces.
The bonus, launched by the national government with a decree in July, will be active and spendable from 8 November. But the voucher may have already been requested for a few days: to do so, interested citizens only have to choose where and contact the structure directly, even online. The accredited bodies, whose list has been online since October 28 (https://bonusterme.invitalia.it/terme-accreditate.html), are in fact the only ones authorized to make a reservation.
It is worth 200 euros of discount on the invoice, without limits of Isee or related to the family unit: therefore intended for everyone; and can fully cover the spa services purchased (excluding catering and hospitality). It is reserved for adults residing in Italy only. It cannot be used for services already paid for by the national health system and is valid for wellness and beauty treatments. Support for the revitalization of a sector that has suffered most from the restrictions imposed by the health emergency.
The vouchers will be available in chronological order of booking, until all available resources are exhausted. Therefore, whoever is interested should hurry up. The government, to finance the measure designed to support the sector, has allocated 53 million, therefore equal to 265 thousand full-value vouchers.
The numbers of bookings recorded so far, really positive, consolidate the adequacy of the Tuscan tourist offer – comments the councilor for economy and tourism of the region, Leonardo Marra – A complete, rich and diversified offer. The spa bonus – he adds – is another opportunity for our tourism that we will be able to make the most of, as evidenced by the number of accredited Tuscan structures. And thanks also to the promotion campaign “Tuscany, Renaissance without end” launched in recent months. In fact, the spa one of the eight main travel themes of the countryside and on the spas (as well as on the cities of art) there is a queue during the autumn. A far-sighted action, and the spotlight on the spa sector at national level – concludes Marras – can only bring benefits to the entire Tuscan tourism system.
Wellness tourism – comments the director of the agency “Toscana Promozione Turistica”, Francesco Tapinassi – a strategic asset of the Tuscan destination, on which we have in fact structured, also for this autumn, a specific promotion of the campaign with integrated territorial marketing actions, shared with Federterme, on the main means of communication. A tourist product already present in the regional offer – he adds – but which we are strengthening to intercept the growing interest in the spa system and the wellness segment.
Of the fifteen spa facilities currently registered on the national bonus portal, five are located in the province of Siena, three in the province of Grosseto, as many in the province of Pisa, two in the province of Pistoia, one in the province of Livorno and one in the province of Massa Carrara . These are the Bagni di Casciana, the Terme di Saturnia, the Etruria Nova in Grosseto, the IHC Italian hospitality collection in San Casciano dei Bagni, Monsummano Terme and San Giuliano Terme, the Antiche Terme di Sorano, the Terme di San Giovanni on the island of Elba, the Terme di Montecatini, the Terme di Montepulciano, the Terme di San Giovanni in the Sienese area and then the Antica Querciolaia in Rapolano Terme, the Terme di Chianciano, Mapi in Casciana and Versilia in Montignoso.
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November 6, 2021 | 15:38
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