MILANO – Surprise. Italy is the country of European Black Friday. Perhaps to save on Christmas gifts, or for the American enthusiasm that has never gone out of fashion, Italian consumers are, among Europeans, those who are most anxiously awaiting next Friday, November 26, to take advantage of discounts on products on sale. on various websites.
Black Friday, Italy has the primacy in Europe: 273 euros of online purchases for 65% of the interviewees