Facebook changes its name, why? Background (and scandals) on the Zuckerberg revolution

Facebook changes its name, why? Background (and scandals) on the Zuckerberg revolution
Facebook changes its name, why? Background (and scandals) on the Zuckerberg revolution

Rebrand coming for Facebook. After the latest scandals “guided” by the voice of former employee Frances Haugen, who has collected and published hundreds of secret documents that would put the company in a bad light Zuckerberg, the company would have decided to distance itself from them to prevent the testimony from losing the brand’s reputation. No problem for social media users: the Facebook name will stay there. To change will be Facebook Inc., the company it owns among others Instagram, WhatsApp and Oculus. A choice similar to that of Google a few years ago, which left “Google” only for the search engine calling Alphabet the parent company.

According to The Verge, Zuckerberg plans to reveal the parent company’s new name at its annual conference on October 28. But it is not excluded that the news may come sooner. The new name should reflect ‘the company’s focus on building the metaverso», An IT platform of the future made up of interconnected virtual experiences that use technologies such as virtual and augmented reality.

The change would allow the app and social media site to position itself differently from the company and to “break away” from the latter, which would remain a parent company with different products. Plus it will help the brand detach itself from the bad publicity due to Haugen’s testimonials.

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The latest Facebook scandals

The move could benefit the Californian giant’s reputation, which has taken hit after hit in recent years. He was accused of facilitating the spread of disinformation during the 2016 U.S. presidential election, prompting a series of Congressional hearings and political changes, including the introduction of third-party fact-checkers and further transparency in political advertising.

In 2019, the United States Federal Trade Commission fined Facebook with 5 billion dollars for allowing the collection of 87 million US profiles for information used for political advertising by the British company Cambridge Analytica. Part of this publicity would be used to help former President Donald Trump’s 2016 campaign.

According to the New York Post, Zuckerberg would spend in the 2020 election 419 million dollars in favor of nominally non-partisan and non-profit organizations that assisted the electoral offices by favoring the democratic vote. According to an analysis by the conservative tabloid controlled by Rupert Murdoch, according to which this money significantly increased Joe’s voting margin. Biden in some key states, such as Georgia and Arizona, where the dem candidate won by 12,000 and 10,000 votes respectively.

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The accuser di Haugen

Recently, former Facebook employee Frances Haugen published a series of documents dubbed “Facebook Files” in the Wall Street Journal. Haugen told “60 Minutes” earlier this month that “Facebook, over and over, has shown that it prefers profit to security.” In addition, in 2018, an algorithm change would have given priority to divisive posts to increase user engagement. “It forces us to take positions we don’t like, which we know are harmful to society. We know that if we don’t take those positions, we won’t win in the social media market, ”said Haugen, who also accused Facebook of stimulating the uprising of the Capitol of January 6.


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