Apple, today the debut of the new MacBook Pro

Apple, today the debut of the new MacBook Pro
Apple, today the debut of the new MacBook Pro

Apple today unveils the completely reinvented MacBook Pro with M1 Pro and M1 Max, the first professional chips developed for Mac. Available in 14 “and 16” models, MacBook Pro offers the best performance for compute, graphics and machine learning both when connected to power and when not. The new MacBook Pro has a Liquid Retina XDR display, a wide range of ports for advanced connectivity and a 1080p FaceTime HD camera. MacBook Pro is designed for professionals in development, photography, film, 3D art, science and music. The 14 “and 16” MacBook Pro models can be ordered from today and will be available starting Tuesday, October 26th.

“We wanted to create the best professional notebook in the world and today we are excited to introduce the new MacBook Pro with M1 Pro and M1 Max chips; it’s a revolutionary combination of phenomenal performance, unmatched battery life and cutting-edge features, ”said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The new MacBook Pro has a stunning XDR display, even more ports including MagSafe 3, an advanced 1080p video camera and a sensational six-speaker sound system, all in a fantastic design. The new MacBook Pro is unmatched and is by far the best professional notebook we’ve ever made. “

The new MacBook Pro also has a 1080p FaceTime HD camera, which doubles the resolution and performance in low light conditions. The system leverages the powerful ISP processor and Neural Engine of the M1 Pro and M1 Max chips for computational video and thus improves video quality for sharper images and more natural skin tones.

To deliver a cutting-edge audio experience, the new MacBook Pro features industry-leading microphones with professional quality and even lower background noise for clearer calls and recordings. The six high fidelity speaker sound system includes two tweeters for an even clearer sound stage and four force-canceling woofers for 80% more bass. The system also supports spatial audio, which creates a sophisticated three-dimensional listening experience. And it’s ideal for listening to music or watching a Dolby Atmos movie with cinema-grade sound.

The new MacBook Pro models with M1 Pro and M1 Max chips are available today at and via the Apple Store app. Deliveries will begin on Tuesday, October 26, when they will also be available in select Apple Stores and Apple Authorized Resellers. The new 14 “MacBook Pro is priced starting at € 2,349 and € 2,114.5 for the Education sector; the new 16” MacBook Pro is priced from € 2,849 and € 2,564.68 for the Education sector , always including VAT.


The presentation of the MacBook Pro took place simultaneously with the third generation of AirPods that use computational audio to deliver adaptive equalization sound. In addition to being resistant to sweat and water, the new AirPods have a pressure sensor to manage calls and music playback in a simple way with increasing autonomy. They can be ordered starting today and will be available for purchase in stores from Tuesday 26 October.

“AirPods have forever changed the concept of wireless headphones with innovative design, incredible audio quality and magical experience,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. We are very excited to launch a new generation of AirPods, which offer unsurpassed audio quality, thanks to adaptive equalization and spatial audio with dynamic head position detection, and they work perfectly with other Apple devices, making even better sounds. best-selling earphones in the world ”. In the third generation AirPods, the battery lasts an hour longer than previous generations, offering up to six hours of listening time and up to four hours of talk time.

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