Marinella: “My ties bring Italy to the world” – Chronicle

Marinella: “My ties bring Italy to the world” – Chronicle
Marinella: “My ties bring Italy to the world” – Chronicle

by Luca Orsi With his handmade silk ties, made to measure, he has ‘taken by the neck’ heads of state and government, directors and actors, sportsmen and crowned heads. From Kennedy to Obama, from Putin to Prince Charles, from Mastroianni to Eduardo, from Gianni Agnelli to Magic Johnson (“for him it took the fabric for three ties”), to the James Bond of Skyfall, VIPs from all over the world have worn and they wear Marinella ties. Last night, at the Circolo Bononia – guest of the president Rosanna Ghetti – Maurizio Marinella, …

by Luca Orsi

With his hand-made silk ties, made to measure, he has ‘taken by the neck’ heads of state and government, directors and actors, sportsmen and crowned heads. From Kennedy to Obama, from Putin to Prince Charles, from Mastroianni to Eduardo, from Gianni Agnelli to Magic Johnson (“for him it took the fabric for three ties”), to the James Bond of Skyfall, VIPs from all over the world have worn and they wear Marinella ties. Last night, at the Circolo Bononia – guest of the president Rosanna Ghetti – Maurizio Marinella, the third generation of the family who made his ties an icon of Italian fashion in the world, ‘confessed’ in a chat with the partners.

The theme of the evening: ‘In praise of the tie, or taken by the neck’, takes up the title of a lucky book by Count Nuvoletti, master of bon ton. The meeting with Marinella opened with the projection of videos that told the story of the brand and its customers of this last century, and the importance of the tie in the collective imagination, documented by well-known films. To demonstrate that the tie is not only an object of the Italian man – the ultimate emblem of elegance, as it is now perceived – but also a symbol of the American-type of the Midwest and of famous cartoons.

Marinella told how her small show room on the Riviera di Chiaia – an elite lounge inaugurated in 1914 by grandfather Eugenio, “a corner of England in Naples” – opens every day of the year at 6.15 am, often welcoming customers with coffee and sfogliatelle. Because “hospitality is more important than turnover and graphic designers. We, our customers, pamper them”.

Marinella continues to conquer with the sense of attention towards customers. Which is proud to wear a tie “from the only Italian house exhibited in 2017 at the MoMA in New York among the 50 iconic products” that have characterized fashion in the world.

The hand-printed silk patterns are personally chosen by Maurizio Marinella in England, at least three times a year. Each tie made in the workshop a few meters from the shop becomes a unique accessory. “We have always tried to convey another Napoli, which wakes up at dawn and is able to stand up to work until eight in the evening”. Even if, Marinella admits, “carrying out an activity for many years in Naples is very complicated. On the edge of reality”. Today the company – headed by Maurizio Marinella and his son Alessandro – boasts direct sales points in Rome, Milan, Tokyo and corner shops in some of the most important department stores in the world.

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