Conad has always supported sport, a healthy lifestyle and the psychophysical well-being of people.
Also for 2021 the brand confirms its commitment, participating as official sponsor – through the cooperative CIA (Commercianti Indipendenti Associati) – in Walking Day Milan, a non-competitive running event scheduled for 16 and 17 October.
Walking Day Milan, event sponsored by the Lombardy Region and the Municipality of Milan, is one of the events that frame the Corri Conad project, organized by the CSport Marketing agency. The initiative, together with many other concrete actions implemented by Cooperatives and Members in the area in support of sport and the Community, is part of Sustain the Future, Conad’s great environmental, social and economic sustainability project. Through this program, the first brand of large retailers is committed to fueling the growth and well-being of the communities in which it operates every day.
Walking Day Milan enhances the fundamental role of sport for Conad, a healthy sporting practice centered on the values of commitment, humility, team spirit and the pleasure of being together.
“Events such as the Walking Day help to grow in respect of the community and the environment, in fairness, to measure up to fatigue, knowing better oneself and one’s limits” he has declared Luca Panzavolta, CEO of Conad Independent Merchants Associated. “It is the spirit that moves our members every day and that accompanies the entire history of our Cooperative, and that we want to promote also in Milan, as in any community where there is a Conad brand. A business card that explains what we mean when we say that we are People beyond Things “.
The appointment with Walking Day will be held Sunday 17 October in the iconic setting of Parco Sempione. There will be two routes available to walkers, one of 5 km and one of 10 km, both with a passage inside the historic Civic Arena. The Village will be set up as early as Saturday 16 October in Piazza del Cannone.
Conad, as official sponsor of the event, will be present at the Village with its own personalized stand where it will give to all participants, in addition to a gift, also a snapshot of their experience. In addition, it will provide the products for the final refreshment and for the race bag that will be donated to all participants.
You can register online at Walking Day Milano 2021 at this web address, or by going to the affiliated sales points or the dedicated Promo Point in Piazza del Cannone.