A new home in Milan, in tune with new projects and strategies: ladybug moves executive headquarters and showrooms to via Forcella 5, in an area where realities of reference for fashion such as Giorgio Armani, Fendi, Ermenegildo Zegna, Stella McCartney e Moncler.
The new headquarters are located inside a building where the former barley factory was active Weeks, renovated with a skilful mix that has the flavor of industrial archeology, infused with a contemporary spirit.
A project signed by Studio Citterio in which pink, the brand’s iconic color, dominates the walls, floors and displays in the airy rooms of the space, illuminated by large windows.
The objective of the new concept, underlines a note, is to «reconcile the importance of tradition, which is linked to the concepts of factory, manufacturing and product quality, with innovation. A choice that becomes the manifesto of the new Coccinelle brand image ».
After the difficult 2020 of the pandemic and the recovery of 2021, the year in which the company recovered positions in the first half of the year, Coccinelle expects to return to the levels of 2019 in 2022.
Revenues are divided 45% in Italy and 55% abroad, where the key markets are Germany, Austria, Switzerland, Eastern Europe and Russia. On the horizon is Asia, where a series of projects have already started.