The Italy of beauty, of course. But not only. At the Dubai Expo which on Friday 1 October opens its gates to 192 countries around the world – the first major international meeting event after a year and a half of pandemic – our country presents itself with all its innovation and creativity. Which is not limited to the (albeit very important) “3F” in which it has been recognized as a global leader for years (Food, Fashion and Furniture), but extends to the many production sectors that make up our manufacturing and represent an important voice in exports of made in Italy: from mechanics to aerospace, from energy to components.
How the Italian pavilion is made
Consumer goods, intermediate goods and capital goods. In the Italian pavilion (one of the most spectacular at Expo Dubai, designed by Carlo Ratti, Italo Rota, Matteo Gatto and F&M Ingegneria) there is a taste of all this. There is the engineering science of Fincantieri, applied to the external structure, with the shape of three hulls, combined with the research on new materials of the Boero Group, which covered the pavilion with 17 thousand liters of paints, giving life to the largest tricolor flag in the world . There is the research in the acoustic field by Caimi Brevetti, who created an 80-meter “tunnel of silence”, wrapped in 800 sound-absorbing panels. And again, there is Tim’s technology, which has equipped the building with the latest generation digital infrastructures and connections. There are installations such as Leonardo’s atomic clock or the Bracco group’s diagnostic imaging. There are art, design and culture.
On display “real products”
“The complete list would be too long: more than 50 Italian companies, large, medium and small, have contributed to materially build and fill the Italian participation in Dubai with content,” says the Commissioner of Italy at Expo, Paolo Glisenti. In addition to the physical set-up, the contribution of the partner companies takes shape in a full program of events and debates dedicated to the topics that will be at the center of the Expo itself over the six months. Beauty, technology, innovation, sustainability, inclusion: the Italian pavilion is all of this, as summarized by the chosen title: «Beauty unites people». What you see inside are “real products, engineered and offered for sale, they are not declarations of intent or future projects”, explains Commissioner Glisenti. “The companies have brought their know-how applied to products that are already on the market or are about to get there in Dubai.” The commitment of the partner companies is joined by that of 70 institutions, 15 Regions and 30 Universities. All together they will give life to the forums and events that will animate the pavilion until March 31, in a large system operation that aims to promote the country and made in Italy.
UAE strategic market
After all, Dubai and the United Arab Emirates are a strategic market for our companies. They are in themselves (eighth among the countries to which Italian exports will grow the most in the next three years, according to Sace) and they are in perspective, as a new fundamental hub between the Mediterranean, the Middle East and South East Asia. The first to believe it are they, the Emiratis, who in this Pharaonic Exposition (over 400 hectares, more than double that of Milan 2015) have invested about 8 billion dollars in infrastructure, creating a large production area around the site that attracts and generates investments. This is also an element that Italian companies must keep in mind: people come to Dubai to meet not only buyers to sell their products, but also institutional funds and investors to attract capital to our country, “in a new relationship of reciprocity », As suggested by the president of Ice Agenzia, Carlo Ferro,« who can lay his foundations in these months of Expo ».