Alpitour launches the reorganization of the brands, new investments in Italy

Alpitour launches the reorganization of the brands, new investments in Italy
Alpitour launches the reorganization of the brands, new investments in Italy

In a recovering Italy, Alpitour lays the foundations for its own restart. The group’s offer will focus on three customer segments with specialized catalogs: “mainstream”, “seamless & no frills” and ending with “specialties & goal oriented”. The first looks to the traditional audience of families who prefer villages and clubs and seek services and assistance. For premium customers, here are “specialties” tailor-made holidays, unique services for customers with no particular spending limits, who plan trips. The Seamless & no frills offer is for those who travel a lot but do not have a large spending capacity, book last minute and try to attract customers who use online platforms. A strategy that sees a reduction of brands: the best-known ones remain, the top of minds such as Alpitour, Francorosso, Bravo, Turisanda 1924 and Eden Viaggi. The three groups will have their own dedicated website and in 2019 they had a turnover of 840 million, 310 and 200 million respectively. During the months of the pandemic in which the activity of the tour operator, which is headed by Tamburi Investment, remained frozen, the new strategy and the rationalization of the offer were developed. In the period also 20 million invested to renew the digital part of the Group. The greater efficiencies obtained with the reduction of brands will lead to savings that will be invested in communication.

«We fight every day against conflicting regulations – warns Gabriele Burgio, president and CEO of the Alpitour group -. The year and a half of blockade is not over and those who think it are very wrong. In the EU we are the only ones with an absolute ban on non-European travel for tourism. A prejudicial and harmful block for those who deal with tourism in Italy. Alpitour France sells dozens of trips to Santo Domingo every day and we can’t ». Despite the blockade this summer at least 2 thousand Italians went on vacation to the Maldives passing through Amsterdam and Madrid continues the ad who remembers how pre-pandemic tens of thousands of Italians reached the Red Sea, Maldives, Cape Verde, Cuba and Caribbean. The prolonged absence of Italians from these destinations risks having serious repercussions on the commercial relations with hotel chains in these destinations which could sell the rooms previously entrusted to Alpitour to other foreign tour operators. Then there is the knot of travel agencies exhausted by the stoppage of long-range travel: practically an exhausted trade. “If we manage to open a few corridors for the winter, we will be able to reach 2022,” says Pier Ezahya, tour operating director of Alpitour.

Loading…

Source

Alpitour launches reorganization brands investments Italy

NEXT tomorrow in Rome Fenimprese national assembly