Vinitaly Special Edition, spotlights on the Italian and Horeca markets

Vinitaly Special Edition, spotlights on the Italian and Horeca markets
Vinitaly Special Edition, spotlights on the Italian and Horeca markets

The presentation of Vinitaly Special edition

The presentation of Vinitaly Special edition

Vinitaly Special Edition, the extraordinary three days of Veronafiere for the wine business in program from 17 to 19 October, bet on Italian market, with a strategic collaboration with Fipe, the Italian Federation of public businesses. The calendar organized by the trade association which counts 300 thousand companies in Italy and over a million employees and an added value of 46 billion euros, foresees for Tuesday 19 October initiatives and walkaroung tastings for restaurateurs and operators of entertainment and tourism .

Born to strengthen the synergies between the world of wine and catering, the initiative allows the protagonists of Horeca, the engine of the recovery and the first outlet channel for made in Italy wines with a percentage of 36% of domestic sales, for a value of over 2 billion (Uiv 2019 data) – to discover and taste the best wines and intercept the new proposals. «The restaurant and the wine industry are among the main players in the Italian agri-food sector. One needs the other, ”said Matteo Musacci, vice president of Fipe-Confcommercio. “On the one hand, public businesses must focus on the offer of quality wines, on the other hand wineries find a fundamental outlet in bars and restaurants to bring their products to the market, especially the high-end ones, the most penalized in the period of the lockdown. The collaboration between Vinitaly and Fipe-Confcommercio is essential to enhance the food and wine offer at a crucial moment for the recovery ».

Another theme concerns the tutela del made in Italy from the dangers generated by Italian Sounding, Per Musacci “a threat to typical products that are often counterfeited or clumsily imitated, as in the case of Croatian Prosek, but which increasingly involves Italian cuisine itself through a dense network of fake Italian restaurants” .

Source

Vinitaly Special Edition spotlights Italian Horeca markets

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