MMD: Onitsuka Tiger, traveling from Milan to Tokyo

Un look Onitsuka Tiger per la spring-summer 2022

The brand chooses for the second time Milan women’s fashion to present his spring-summer 2022 collection, under the artistic direction of the Italian creative Andrea Pompilio. And it does so with a fashion film entitled Milan-Tokyo directed by Hideto Hotta. To underline his Italian roots again but also to enhance the Japanese culture that distinguishes the history of the brand, the creative has imagined a journey that goes from Milan to Tokyo starting from the airport and then traveling through all the streets of the megalopolis that becomes a real stage. , or rather a catwalk. The catwalk is the alleys of Shinjuku and Shibuya, illuminated by neon and colored shop signs. The tour continues in the narrow streets of the Ooimachi shopping arcade while the models wear sporty oriented clothes always marked by the tiger, symbol of the brand as well as the zodiac sign of 2022 in the East. The garments are multipurpose and are supported by animal prints but also geometric with horizontal lines that are found even in beachwear. Among the shoes there are two new models of sneakers with the sole that incorporates the striped pattern of the feline’s coat and which is also found in the upper. (All rights reserved)


MMD Onitsuka Tiger traveling Milan Tokyo

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