Prada: Milan calls Shanghai. SS 2022 is unusually alluring

Prada: Milan calls Shanghai. SS 2022 is unusually alluring
Prada: Milan calls Shanghai. SS 2022 is unusually alluring

Italy calls China. The synchrony between the Milanese and Shanghai Prada Foundation is perfect, and the two shows – the same collection, the same looks, the same release order – are staged at exactly the same time, with only 6 hours of time zone.

The first physical show of the duo Miuccia Prada and Raf Simons preserves a digital element, remotely, they explain themselves before the show, why returning to normal is wrong and counterproductive: in the pandemic things have changed, why ignore it? The events on Zoom and Teams are part of our life, better exploit them in your favor.

It’s not the only novelty here: the collection’s theme is the seduction, with all the typical paraphernalia of the vamp who wants to slaughter hearts. Which, for Prada, is rather unusual. On the catwalk bustiers, corsets, very small skirts with tails that emphasize the walk, bon ton dresses on the front and completely open at the back, with panties that emerge. Imagine, there is also the red lace.

Obviously, however, as was to be expected, all this passes through the filter of Mrs. Prada, who by dismantling and simplifying those symbols gives those symbols a certain sophisticated and “serious but not too much” allure, and through that of Simons, who instead as a reference has the urban minimalism of 90’s Helmut Lang.

An interesting topic to deal with, as their first live sortie. One wonders what the next step will be

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Prada Milan calls Shanghai unusually alluring

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