Some hours ago Pete Lau, co-founder and CEO of OnePlus, took the floor on the official forum of the Chinese house for a very important announcement: OnePlus 2.0 and he will take some with him Announcements very significant, including confirmations in the smartphone portfolio and the fruits of the software approach with OPPO.
OnePlus 2.0: OnePlus phase 2
The title “OnePlus 2.0 – The Next Step of Our Journey”Suggests the extent of the strategic changes that the Chinese brand is preparing to face.
The most important is obviously linked to the greater integration with OPPO, which it sees in Pete Lau a key figure: having become OPPO’s Chief Product Officer (CPO) last June, Lau oversees the product strategies of both brands, both for the hardware and for the software.
This privileged point of view allowed him – declares the manager himself – to understand that the same product philosophy (“fast and smooth, and burdenless“) Is applicable to all product lines of OnePlus e OPPO, as well as to OxygenOS and ColorOS.
With the promise not to lose the identity of OnePlus so much appreciated by users, the entry into the fase OnePlus 2.0.
OnePlus 2.0: how the line-up will be organized
Pete Lau’s speech continues by examining the product strategy present and future of OnePlus. The new series of products introduced at the regional level last year seem to have returned the hoped-for feedback to the Chinese house.
For this reason, starting from the growth and success achieved in the last year, OnePlus promises to continue to offer a quality experience in different price ranges, indeed going to make the even more competitive prices.
Net of the proclamations of circumstance, what arouses the greatest interest is the intention expressed by Pete Lau – and therefore by OnePlus – to make more “localized“The cheapest product lines, continuing to offer smartphones globally defined as” premium “and” ultra-premium “. In short, the cheaper series could be characterized by a limited availability only to certain markets.
In the following image, however, you will find a summary of OnePlus’ Global proposal: the “Nord N” series will remain in the range of 100-300 USD; going up to the 300-500 USD price range we find the premium mid-range of the Nord series and the “entry-level” mid-range of the Nord CE series; finally, in the price range above 500 USD there will remain: the flagship series of OnePlus, the numbered one made up of “premium and ultra-premium flagships”; the “entry-level” flagships of the R series, of which we saw the first example a few months ago.
Better cameras and Hasselblad
Before getting to the most interesting part of the announcement, an interesting parenthesis should be opened on the camera discourse. OnePlus has promised greater commitment and progress in three key areas:
- creating a better user experience
- improvements in color performance thanks to collaboration with Hasselblad
- investments in research and development of new technologies
What future for the OxygenOS: OS unified with OPPO
Here we are at the most important part of Pete Lau’s speech, the one that outlines the future of OxygenOS and that for the first time openly declares what everyone expected (and some feared) since the merger of the development teams of OnePlus e OPPO: i due brand they will have a unified OS.
Programmatically, the integration is already deep with OxygenOS 12 and ColorOS 12 based on Android 12, guaranteeing the former greater stability and more timely updates. It is then underlined a fact evident to all: with the passage of time, the similarities between ColorOS and OxygenOS have already multiplied.
This new step, thanks to more resources available and a more integrated organization, should allow us to offer users a better experience. Throughout this Gary C., current OxygenOS Product Lead, will head the unified operating system overall.
The latter, intended for both OnePlus and OPPO smartphones, will be born from the union of their respective strengths: the speed and fluidity of the OxygenOS trademarks and the stability and richness of functions of the ColorOS.
Pete Lau then tries to reassure those who will welcome this news with skepticism by promising to keep the cleaning and lightness typical of OnePlus devices, with attached support for unlocking the bootloader, even in this 2.0 phase.
Then there is also a first timeline to take note: as regards the OnePlus global, the integrated operating system will debut in 2022 on the next flagships; on the rest of the line-up, the integration will be completed in 2022, jointly with the next one major update of Android. Specific details for the various models will be provided soon.
And how did you receive this news? Let us know in the comments.
Read also: OnePlus Nord 2 5G review