Tesla he has never loved classic advertising, so much so that he has practically never used classical methods of marketing and promotion. On the contrary, he always relied on his programma referral, basically a sort of word of mouth rewarded in different ways.
Each owner has a personal link, which when used by others to order a new car generates (or rather, generated) a reward of some kind. The program was originally very generous, so much so that it even gave away whole cars to the best communicators, only to shrink over time, due to the growth of the Tesla fleet around the world. Due to past premiums, Tesla still owes approx 80 new Roadsters ai referrals.
Today Tesla warned all customers, with a message in the app and on its website, that the referral program stops, until further notice. As mentioned, the program to date was significantly downsized in generosity, but many used it for the coveted prize of 1,500 km of free charging at Supercharger stations, an award that went to both the owner and the new customer.
Tesla’s decision effectively marks the end of free charging at Superchargers, with the exception of older cars that are entitled to free recharge for life. This new policy certainly follows the path taken by Tesla, to minimize costs, and make Superchargers not burdensome on the company budget. Tesla has always stated that it does not want to make money from its super-fast columns, but at present, free recharges weigh several tens of millions of dollars in quarterly spending. This choice will be joined by that of open Superchargers to owners of other brands as well, for payment.
The “treasure chest” in the Tesla app continues to mark the remaining km to which you are entitled, and it also seems that the referrals already presented on the date of September 17 will still be counted in the prizes. The only program that for now continues that relating to orders for photovoltaic panels.