They cost more or less the same as a designer eyewear and aim to revive a sector, that of the smart glasses of which Google was a pioneer, which has never really taken off. This wearable device has Made in Italy on its side and the pool of billions of users of the Mark Zuckerberg ecosystem which aims to expand the interaction of social contents such as Stories, outside the traditional digital contexts of smartphones and computers.
Connected and trendy – “It is a product that demonstrates how consumers no longer have to choose between technology and fashion: they can live in the moment and stay connected while wearing their favorite style”, underlines Rocco Basilico, Chief Wearables Officer of EssilorLuxottica. “We are introducing a completely new way to stay connected to the world around us – adds Andrew Bosworth, vice president of Facebook Reality Labs – we have chosen Italy among the first countries at launch because we know how much style counts in everyday life and how much Italians love technology “.
How do they work – The Ray-Ban Stories integrate two 5 megapixel cameras at the upper apices for take photos and record videos, that
they are managed through the new Facebook View app on iOS and Android. For recording and shooting operations there is a button on the right rod, a light flashes around the two cameras to warn people that the device is capturing images. “However, we encourage users to turn off your glasses when indoors – explains Facebook – to preserve the privacy of those around them. “Once the contents have been transferred from the glasses to the smartphone, these can be shared on Facebook, Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat and other apps already installed on your phone. By pairing the glasses via Bluetooth with the smartphone, it is also possible to perform or answer phone calls and listen to music or video audio, without earphones.
The trend of smart glasses – The launch of Ray-Ban Stories continues the trend of connected glasses started by Google Glass back in 2013 and never really became mass (Luxottica had collaborated in the past with the giant of search engines, but also with Intel for a dedicated eyewear to sportsmen). This type of device has also been explored by Sony, a pioneer of virtual reality in the field of video games, and by the Snapchat app that launched the first generation of Spectacles glasses in 2016. And who knows if Facebook’s move does not accelerate the plans of illustrious competitors. like Apple, which is planning its version of smart glasses in mid or late 2022. For Facebook, the launch of Ray-Ban Stories may be the first step in what, a few weeks ago, Zuckerberg announced as the advent of the ‘metaverse’ for the platform, i.e. the interaction of content with social media outside the PC and smartphone.
From today in Italy – I Ray-Ban Stories arrive from today in Italy, one of the first launch countries together with the United States, United Kingdom, Australia, Ireland and Canada, in three models (Wayfarer, Meteor and Round) in various colors and lenses (sun, clear, transition and graduate), and the price starts from 329 euros. From 13 September they will also be found in selected Luxottica Retail stores, including Salmoiraghi & Viganò