On the occasion of the world day of video games, which is celebrated on 12 September, KitKat announced a new competition in partnership with Sony which will give players a chance to win one PS5 and a PlayStation Plus subscription for 12 months every week. The competition is valid now and will be valid until January 30, 2022.
Participating will be very simple: just buy your favorite KitKat by choosing between the classic KitKat, the KitKat dark 70% or the KitKat Chunky or a Lion Snack, play the code inside the promo packs on the official KitKat website, and find out immediately the result. Each week there is a PS5 (Standard) and a 12-month subscription to PlayStation Plus up for grabs. The draw on January 28 will also give away 21 Dualsense controllers for PS5. You will find all the details on the competition rules at this address.
As mentioned above, the competition was conceived on the occasion of the world video game day of 12 September, “a way that of KitKat, to celebrate the universe, not only of video games, but also of video-gamers from all over the world, increasingly connected with each other thanks to the evolution of e-gaming“, reads the official statement.
“Over the past two years KitKat has embarked on a path in this direction. From the EU LOL championship to the Sponsorship with Sony Interactive Entertainment, following the highly anticipated launch of the new PS5 Console, KitKat affirms its presence in the world of gaming, a universe in which to find one’s moments of positivity, escapism and sociability“
Celebrated every year around the world, International Videogames Day celebrates all the electronic games that have developed since 1950, when engineer Josef Kates conceived and built Bertie the Brain, one of the first computer games that allowed the gamer to play a game of Tic-tac-toe against an artificial intelligence, using an illuminated keyboard in the shape of a grid.
Speaking of greedy collaborations, Oreo and Pokémon have joined forces for a series of limited edition cookies.