After announcing the acquisition of the Dutch brand in early August Fatboy, the group Calligaris, on the occasion of the Milan Design Week, reveals some more details. The distribution strategy is still under study but the CEO of Calligaris, Stefano Rosa Uliana e Rock You, CEO of Fatboy and former Nike and Procter & Gamble, anticipate the more than likely intention to dedicate single-brand stores to the brand, starting from the Milanese square.
The company, founded in Den Bosch in 2002, which owes its name to the well-known British disc jockey and record producer ‘Fatboy Slim’, became known on the market for the oversized bean bag by the Finnish interior architect Jukka Setala, today manufactures ‘young’ products for the outdoors, indoor as well as home accessories, with a turnover that exceeds 50 million euros, of which over 50% made through the e-commerce platform of company itself. “Fatboy’s proposals – explains Uliana – are already designed to promote online sales“. But the company also has a physical retail network which, with the entry into Calligaris, will expand significantly internationally, allowing the Dutch company to grow in other markets than in central Europe and the United States where it is present today. Calligaris, for its part, will be able to benefit from Fatboy’s digital knowledge and experience in omnichannel strategy, and will be able to become more solid in the outdoor sector.
Uliana, pleased to bring a foreign brand to Italy, also recalled how the acquisition of Fatboy is the second (the first was Luceplan) since the pan-European private equity fund Alpha acquired the majority of the Calligaris group in 2018.
“We have done a great job with Vendis Capital over the past four and a half years – concluded Vos -. We have been able to increase sales and profits, grow the Fatboy brand and at the same time strengthen our organization and ways of working to ensure a strong business for the future. The partnership with Calligaris will help us to continue our journey“.