Milan, 23 July 2021. After the strong growth of online services in 2020 the advanced digitization continues to push the market, offering new opportunities to companies able to seize the potential of the virtual world. To support companies in the digital transformation, many countries have developed specific investment and development plans, as required by the Italian PNRR for the relaunch of the Italian economy and the strategic use of European funds from the Recovery Fund.
A considerable share of the resources in the Next Generation EU, in fact, will be allocated to investments in technological innovation and digitization, to support companies in the digital transformation. On the other hand, the possibilities for SMEs, large companies and professionals are numerous, thanks to a important growth trend for digital services in many sectors, from streaming to online pharmacies, with the increase in the use of mobile devices and electronic payments.
The growing sectors in Italy in the digitalization of services
In 2020 the turnover of online game he passed it 1.2 billion euros, according to Agimeg projections processed by data from the Customs and Monopolies Agency, with an increase of over 46% compared to 2019. At the same time, the experts of the portal Casino2k.com advise to pay the utmost attention, turning to online gambling platforms managed by dealers
ADM / AAMS, they also offer an SOS Forum service to offer free assistance for any problems.
The sector of e-commerce, with millions of Italians buying more and more online, preferring digital channels to the classic in-store purchase. Today many companies have equipped themselves, making them available hybrid shopping solutions, for example like the click & collect system to buy online and collect goods at the point of sale. According to the B2C eCommerce Observatory of the Politecnico di Milano, among the growing sectors in Italy there are online clothing, furniture and home living, digital publishing and food & grocery.
To underline also theincrease in e-pharmacy, with the growth of 66% in 2020 recorded by Iqvia for the purchase of drugs online in Italy, for a total value of almost 400 million euros compared to 240 million in 2019. Our country ranks third in Europe behind Germany and France, with a European turnover for online pharmaceuticals of approximately 6.5 billion euros. The start of 2021 for digital pharmacies is also excellent, with Iqvia seeing increases of more than 60% in January and February of this year.
In 2020 it is record per l’online banking, with over 1 out of 2 Italians who have increased the use of digital banking and especially mobile banking services since last year. The phenomenon is so strong that ING has decided to close the ATMs in Italy, moreover the Bank of Italy has taken over one 3.4% reduction in bank branches in 2020 present on the territory compared to 2019. The closure of branches seems to be an unstoppable trend, with various institutions that are decreasing their physical presence such as UniCredit, Intesa Sanpaolo and Banco BPM.
Online, mobile payments and personalization: the trends of digitalization
The ever-increasing digitization, favored by the Covid-19 pandemic, is characterized by some trends that companies must monitor with great attention. First there is the boom of the
electronic payments, a trend supported by online shopping and by the restrictions provided by public subsidies such as the Superbonus and the Ecobonus, initiatives that necessarily require traceable payments. The same goes for the upgrading of pagoPA, the system for online payments with the Public Administration created to make life easier for citizens.
According to the Innovative Payments Observatory of the Politecnico di Milano, online payments in 2020 reached i 268 billion euros in Italy, with the strong acceleration of transactions made through wearable devices such as smartwatches and contactless solutions such as payment apps. In addition to the growth of electronic payments, we must not overlook the increase in the use of smartphones, with the boom in mobile technologies and the services provided through the apps.
The use of the internet is also growing, in fact according to the We Are Social report and Hootsuite in Italy they are now more than 50 million people connected, with 41 million users for social platforms, an increase of 6% compared to 2019. 97% of people today own a smartphone, while the average online stay is 6 hours a day, of which almost 2 hours within social network. Another important trend concerns the push towards personalization of digital services, an obligatory solution to compete in the online world and offer tailor-made experiences to increasingly mature and digitized users.
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