The Black Rooster conquers North America. Despite Covid, 2021 opens with a clearly positive sign for Chianti Classico: the first quarter in fact closed with + 22% of bottles sold (about 10 million), compared to the same period of the previous year. If during the first year of the pandemic the consumption of Gallo Nero wines recorded a limited loss (-8%), despite the well-known difficulties of the HoReCa channel, the appreciation of consumers also on international markets was confirmed in 2021, with the presentation of the new vintages, Chianti Classico 2019, Chianti Classico Riserva and Gran Selezione 2018. A wine appreciated all over the world, today Chianti Classico is present in over 150 countries. Relations with the markets did not weaken during the pandemic. Consumers from historic markets such as North America, Germany and the United Kingdom, but also in Asia, continued to choose Chianti Classico. “This result demonstrates the strength of the commercial structure of Chianti Classico, which sees it distributed in so many countries – says Carlotta Gori, director of the Consortium – A few more difficulties encountered by the internal market, with catering closed for months. The consumer of Chianti Classico has nevertheless proved faithful to the product and has continued to purchase it for consumption at home. The value and reputation of the appellation continue to grow, thanks to the quality of the wines “.
© All rights reserved
Join the community
to receive the newsletter with the news of your city every day