Another (promising) men’s fashion brand, Off-White, ends up in the galaxy of the French luxury giant Lvmh. The sale of 60% of the Off-White group, owner of the brand of the same name, is actually the goal of a collaboration already underway between the stylist Virgil Abloh and Louis Vuitton, in which Abloh plays the role of artistic director of the men’s collection.
The final agreement provides that LVMH will hold a 60% stake in the brand and Abloh will retain a 40% stake and will continue as creative director of the brand, which he founded in 2013. The agreement follows the agreement with the brand by just one week.a designer Phoebe Philo for the birth of the brand with his name and with the participation of LVMH.
The transaction is subject to regulatory approvals and is expected to be completed in 60 days. Abloh’s partnership with LVMH began in March 2018, when Abloh was appointed artistic director of Louis Vuitton’s menswear collection, a role he will retain.
A promising agreement, on the virtuous terrain of men’s fashion, given that LVMH and Abloh have also agreed to jointly exploit the group’s skills to launch new brands in luxury and collaborate with existing ones even beyond fashion.
In the years Abloh has created a style in which different subcultures are mixed against the background of black thinking. The most recent proof of the Louis Vuitton men’s collection, presented less than a month ago in Paris through a film, explores a series of archetypes, primarily the suit, focusing on collage shapes and high-impact colors.