Herbert Diess presented the Group’s new “New Auto” plan Volkswagen, thus revealing the desire to further accelerate the commitment in the field of electrification. On the occasion, the number one from Wolfsburg also spoke about the future of the group’s brands, bringing up Alfa Romeo as a term of comparison to measure the success of Cupra. A surprise move that of the number one of the German giant that will certainly not please the lovers of the Biscione.
In 2018 Volkswagen tried to buy Alfa Romeo
“Cupra, with its emotional models built on the Volkswagen MQB technology platform, is already selling more than Alfa Romeo and rapidly growing both in quality and quantity of sales” Diess explained that with this comparison undoubtedly wanted to underline the good things that have been done in recent years with the Spanish brand. These statements, however, leave a bad taste in the mouth if you look at the perspective of the lovers of the Arese car manufacturer that has actually been struggling on the market for some time. That Alfa Romeo has always been a point of reference for Volkswagen is no secret: in the past the Wolfsburg giant had tried to acquire the Italian brand, with a plan to add the Biscione to the other brands of the group. At the beginning of the nineties, VW had also tried to counter the success of the Arese car manufacturer, giving a touch of sportiness to Seat.
Alfa Romeo to come: the Mesonero-Romanos models
As pointed out by the same Jean-Philippe Learned, Alfa Romeo still enjoys such a blazon and prestige as to be able to capture the attention and passion of millions of motorists, despite not having direct feedback from the point of view of registrations. The entry into the Stellantis group and the potential synergies that will be launched for the relaunch of the Biscione will have to bring the Arese brand back to where it deserves to be, using this possibility to carve out an important place in the future of the automotive industry.