The women’s tour of Italy travels all over the world

The women’s tour of Italy travels all over the world
The women’s tour of Italy travels all over the world

The most prestigious competition in the panorama of women’s cycling, which will return to the UCI Women’s World Tour from 2022, presents itself at the starting line in a guise completely renewed, in name and organization, signed this year by PMG Sport/Starlight who has prepared a TV and online distribution in 200 countries around the world, thanks to the collaboration with ASG (Athletic Sports Group) and the important agreement with Eurosport.

For the first time in its history, the last 15 km of each stage of the Giro d’Italia Women they can be followed live every day (with a variable start time between 2.15pm and 3.15pm depending on the stages) on the PMG Sport channels –,,, www. – on,,, throughout Europe on Eurosport Player and on the Global Cycling Network (GCN) which it covers 190 countries in the world. A live of about an hour with the salient passages of the stage, the ranking updates, the comments of the guests in the studio, to get to the final finish line and the award ceremony with the first interviews with the winning athletes.

In addition, a format with the best of each stage in 50 minutes which will be broadcast on TV in Italy its Rai Sport HD, in the evening with variable hours, and on Eurosport 1 and online on and on Bwin TV, media partner of the event together with Corriere dello Sport – Stadio and Tuttosport. The 50 minutes will also be distributed in simulcast (TV and digital) throughout theAmerica Latina thanks to Claro TV, in UK on the BBC, in Australia on SBS TV, in New Zeland su Spark Sport, in South Africa on SABC Sport, in Netherlands on NOS TV, in Romania on SportExtra, while in Asia will be broadcast on TV by Eurosport. Finally, Rai2 will broadcast a 10-minute summary within Tour Replay.

Last year we reached an overall audience of more than 6 million users. This year, which also sees us at the forefront as organizers, we have the potential catchment area has been significantly expanded, thanks to a never before seen global distribution of national and international broadcasters and streaming media – declares Roberto Ruini, founder of PMG Sport and General Manager of the Giro d’Italia Women. – Furthermore, for the first time we broadcast the live broadcast of the last 15 km of the race, a further productive effort to pursue the goal shared with FCI and UCI to give maximum prominence to a historic sporting event and all its protagonists Alongside media visibility – continues Ruini – we have decided to pay attention to enhancement of women in sport, overall doubling all prize pools and offering high level hospitality, as well as a standard organizational and logistic suited to the top cycling series. With particular attention also to issues of safety and environmental sustainability, thanks to the support of many sponsors and partners who enthusiastically joined the project “.

The first official appointment with the Giro d’Italia Women 2021 will be at Cuneo, Thursday 1st July, from 18.30, when the 24 teams competing.

The Giro d’Italia Women 2021 is made by PMG Sport/Starlight, in partnership con FIA e Italian Cycling Federation. Sponsor of the event: ASG – Athletic Sports Group (sponsor of the Pink Jersey), Selle SMP (Maglia Ciclamino), Effebiquattro Milano (Green Jersey), Fedegroup (White Jersey), GSG (Blue Jersey), San Bernardo, U-Earth, ENERGIAPURA, Grifal, Virgin Active, HPM, Air Medical Services, Astoria Wines, Fratelli Beretta, Grana Padano, BE-KIND, Tescoma, Würth, Würth Modyf, Gaudì Jeans, Gruppo Italtelo, Ferrari Promotion, VOL.A., Freeda, Assi Manager, Isolmant, Premac, Trofei Ronchi, Bossini, Mak, Normalien.

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