The lesson of Lobby Milano: from NoLo gaming becomes sushi

Targets – 05/04/2021

“Let Our Beat Be Young” read the claim of Lobby Milano, il locale of e-gaming that in NoLo (viale Monza) had changed the rules of the community of fans of the sector. Dozens of stations, events with the stars of cosplayers and live e-games. All swept away by the pandemic. But here is Lobby e-gaming becomes Lobby Sushi one year after closing. A story of metropolitan resilience, tells us Lorenzo, the owner of the company who in full spirit of the neighborhood that changes face and evolves has put a team back on its feet, upset the futuristic spaces of the large venue in the heart of the emerging area north city ​​and is hitting the center.

Thanks to a sushi chef from Veneto (Qi Hang, Chinese) who has created an innovative fixed menu for a takeaway person, which nolers like so much. The many singles who live in this portion of the city appreciate (the 20% takeway discount is obtained via whatsapp at 3313005023) and in less than a month the activity is booming. Menu focused on delicacies Japanese that Italians like, with the addition of Poke and some fusion elements.

https://www.instagram.com/lobby_milano

The care with which the takeaway is delivered and the food packaged is typical of oriental people. When it can be consumed on site there will also be joy for the eyes. A place with various natures, from the most glamorous to post-industrial rooms up to an eccentric wall of a “vertical garden”. Where the English inscription on the young beat dominates, above. The same heartbeat that has regenerated a place loved by so many enthusiasts.

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